Prohibition

OCTOBER 14, 2021

Here’s a little snapshot at September: Boots/CEWE: We headed to Nottingham for a shoot with Europe’s leading photo printing company CEWE, to capture some great in-store content at Boots where CEWE are now the exclusive in-store photo printing option! All our fab filming work will soon be shared across social, so keep your eyes peeled!

Print 62

Print Film Retail Travel 62

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage.

Wireless 62

Wireless Retail B2C Instagram 62

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. In fact, Chipotle is no stranger to interesting branded content.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. In print, Marvel planned some truly shocking storylines. General Motors.

Company 87

Company Airlines Print Government 87

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. In total, we reached an amazing 2.4

Print 54

Print Film Instagram Creativity 54

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Norton's Notes

DECEMBER 21, 2016

Personalised templates, and templates used for sheer comedic effect were distributed and shared across all channels, and this personalised image achieved meme-status, giving the film exposure in every corner of the internet. They gave up on TV and print, and have had a year of self-titled ‘social madness’. Here’s some examples.

Social Media 28

Social Media Viral Film Media 28

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

ZudePR

DECEMBER 30, 2016

Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. All 160 episodes since July 2014. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. It shouldn’t surprise us that brands have attempted to cash in on the offence economy. Needless to say, the gallery had to order more prints. In any case an outcry erupted. Indeed the truth is far more boring.

Print 60

Print Viral Film Construction 60

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million views for the “Shake It Off” video. Lesson #2 - Keep Your Brand Name Simple. January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience. In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52