PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” It is amazing.”

SEO 136

SEO Television Measurement Google 136

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Storytelling 186

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Use it here. It’s a no-brainer.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Bridging the Gap Between Technology and Common Sense. What About Brands?

Google 225

Google Facebook Wikipedia Engineering 225

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Brand Sentiment. Passionate about content, data and technology and how it can be leveraged to drive business impact.

Measurement 150

Measurement Engineering Data Content Marketing 150

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Reputation Is Brand. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. Google’s ubiquitous search engine. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Apple’s simple aesthetic. Define your success.

Measurement 40

Measurement Reputation Brand Branding 40

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 75

Measurement Strategy Software Analytics 75

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design?

Publicity 100

Publicity Engineering Advertising Advertising 100

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 113

Industry Measurement SEO Corporate 113

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? I can’t recall a single brand or product on any recent drive. Here’s a simple way to do so: measure how often people search for you by name. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities.

Industry 100

Industry Measurement SEO Corporate 100

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”.

Industry 78

Industry Radio Media Analytics 78

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Roundtable. Branding Strategy Insider. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies.

Trends 108

Trends Marketing Mobile YouTube 108

Barokas

DECEMBER 3, 2019

Barokas Communications is more than a top technology PR firm. These include: Aerospace : From electric airplane engines and rockets, to geospatial intelligence data and satellite imagery, we help aerospace brands such as magniX, Ursa Space Systems and York Space Systems navigate into the next frontier.

Case Study 78

Case Study Enterprise System Fashion 78

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233