Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” 3) lack of employee experience (25%).

B2B 116

B2B Marketing Survey Software 116

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. GOAL: Extend the company’s brand value in markets around the world. . CHALLENGE: Lack of resources.

Local 80

Local Storytelling Infographics Resources 80

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Beyond PR

JANUARY 3, 2017

Storytelling. Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your employees. And when they can relate to your brand, they’ll buy your brand. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Top of funnel is the land of brand awareness and affinity. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The A Players on Every Inbound Marketing Team.

Marketing 43

Marketing Mobile Engineering Technology 43

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The A Players on Every Inbound Marketing Team.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. It’s part of the Disney brand DNA to exceed expectations.

Storytelling 66

Storytelling Publicity Comparison Local 66

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It also misses the point. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? That’s why both PR and advertising need strong storytellers and clever marketers.”. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60