Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

FEBRUARY 27, 2024

According to benchmark data published in 2020 by intangible-asset valuation service EverEdge, intangible assets (which it defines as ranging from data to brands to information, patents, and industrial know-how) account for more than 87 percent of all company value.

Reputation 78

Reputation Corporate Insurance Insurance 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

Crisis 271

Crisis Brand Branding How To 271

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. But how can something as abstract as reputation be quantified and rolled into an insurance policy? Such policies are not without a high price. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

David PR Group

MAY 31, 2017

and comedienne Kathy Griffin loses her job over a photo depicting the same president beheaded, it makes me wonder if either has even heard of social media policies. Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Don’t drink and dial (or tweet or text or snap.)

Policies 71

Policies Social Media Media Privacy 71

Landis PR

MARCH 4, 2024

An endorsement by a media outlet you trust adds credibility to policy issues also. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly? His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

DECEMBER 7, 2020

That was followed by brand awareness (64%) and driving conversions (45%). Understanding the type of content and how much interaction customers want are the biggest challenges for brands using social media. What should be a concern to brands that market to that 45% of the U.S.

Social Media 103

Social Media Trends Media Policies 103

Stern + Associates

AUGUST 11, 2023

Crisis communication Crisis communication is a type of public relations strategy that deals with handling a crisis situation. A crisis can be anything from a natural disaster to a product recall to a social media scandal. This can lead to increased brand awareness, sales, and engagement.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

OCTOBER 3, 2016

Rather than a knee-jerk policy of “stop the presses” or an endless stream of “our thoughts and prayers are with the victims” posts, we as communicators, as fellow human beings must balance our humanity with our duties and responsibilities to our companies. Alignment with our brand. Brand Alignment. Probably not.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. Instead, racist and exclusionary policies were embedded within the company’s culture.

Reputation 62

Reputation Policies Leadership Company 62

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prakkypedia

JULY 8, 2014

Is there a spokesperson policy? Who’s authorised to speak to community groups and the wider public? In your new role, check if there’s an existing policy and if there is, does it need to be updated or changed? While you’re at it, check if there’s a staff social media policy). Is there a crisis communications plan?

Corporate 107

Corporate Communications Guidelines Policies 107

PRSay

JANUARY 13, 2021

Here are some of the most common communication sender areas. Organizational strategy, financial performance, executive communications. Brand and business, company news, customer stories. HR policies, procedures, training. Manager, tasks, policy, procedure. Benefits and compensation.

Internal 188

Internal International Data Communications 188

5W PR

AUGUST 12, 2020

4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on a regular basis.

Healthcare 88

Healthcare Strategy Communications Policies 88

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! The brand could have taken action a lot quicker by recalling the product, instead of choosing to fight the claims.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. However, this strategy isn’t right for every brand.

Strategy 72

Strategy Brand Branding Employee 72

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. Q: I work for a new brand.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

MAY 3, 2017

United’s tactic of reimbursing affected passengers combined with a questionable crisis communications response for a couple days about what happened has taught everyone a dear lesson. A pilot might only need a single indicator light to tell him or her that they are in a dangerous situation; apparently brands need millions of them.

Airlines 137

Airlines How To Engineering Radio 137

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Instead, they spoke with action.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Review your policies. Act on your policies. Out of respect, yesterday, I did not publish. But I did watch, listen and read.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

JULY 10, 2020

A crisis-response record allows communications professionals to assess where we might have experienced disruptions or gaps and to reflect on what we could do differently next time, so that we can better prepare. Where companies once debated work-from-home policies, working from home has become the norm by necessity.

Crisis 178

Crisis Crisis Management Employee Retail 178

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Fortune 100 companies, 54 percent have policies on human trafficking and 66 percent have policies on forced labor. CSR communications need all of these formats to reach the public.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Doctor Spin

MARCH 19, 2023

For example, suppose the goal of a PR campaign is to increase brand awareness. By being proactive, PR professionals can also identify potential issues or risks and develop a crisis communication plan to mitigate any negative impact.

Measurement 52

Measurement Communications Wikipedia Social Media 52