Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. The more thoroughly you understand intent, the more relevant your content will be for the audience, regardless of where they are in their journey toward buying a product or service like yours. Writing for intent parallels writing for SEO. There’s more to optimization than SEO.

Google 123

Google Engineering SEO Writing 123

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? All contents will be originally written by me.

SEO 100

SEO Pitching Small Business Agency 100

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. For instance, a link on another website could improve your SEO, or where you pop up on a search engine. Many premier marketing firms would consider a total lack of social media to be “not an option.” Link Building Well.

Small Business 127

Small Business SEO Survey Study 127

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For reference, the median DR in our analysis was 74.

Analysis 91

Analysis SEO Guidelines Google 91

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="footnote reference">.

SEO 140

SEO Web Engineering Google 140

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. What is the purpose of a content edit? SEO-optimized. When it comes to SEO, keywords are incredibly important.

SEO 52

SEO Google Engineering eBook 52

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

MARCH 6, 2018

Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. The PR Opportunity for Brands as Publishers Tinker with Journalism. More importantly, the data should be considered a reference point for starting your own due diligence. 3) The gender gap in PR salaries. Talk to Us !

Survey 114

Survey Agency Report Corporate 114

Buzzstream

OCTOBER 30, 2018

Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important competitors – in certain areas. Identifying Our Backlink Gap.

Software 56

Software Report Data Strategy 56

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Content creation. Organic SEO. Influencer relations. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR in High Definition

DECEMBER 13, 2017

We’re sure many of you are already aware and even use the ‘save for later’ functions on Twitter, Facebook and Instagram, letting you bookmark Tweets, posts and photos to refer back to later. . Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

ZudePR

JULY 20, 2016

If I’d known I’d be billing more on SEO than traditional media relations when I first had the idea of setting up my own business a few years ago, you could have slapped me on the forehead and called me Deirdre. #12: Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality. NOW’s the time. #27:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?

Strategy 70

Strategy SEO Analytics Content Marketing 70

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. Groups that reference past promotion get a further boost of +2.3%.

Data 120

Data SEO Groups Pitching 120

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can boost brand awareness, highlight your value, and draw in leads. Then, you can start getting press and boosting brand awareness. Try to tease the content within the email. Social Media.

Guidelines 87

Guidelines SEO Social Media Engineering 87

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Perform SEO analysis.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Or ask it to rewrite your content based on the new voice.

Tools 71

Tools Blogging Pitching Google 71

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Or ask it to rewrite your content based on the new voice.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

AUGUST 3, 2021

First, this is an opportunity for brands to fill the void. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. PR tech mentions.

Software 85

Software Case Study Pitching Technology 85