Cision

AUGUST 21, 2017

Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. This idea could certainly work in another vertical for a brand with the moxie to pull it off.

B2B 64

B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

FEBRUARY 17, 2015

Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Looking for a way to get your creative juices flowing?

Healthcare 60

Healthcare Trade Shows How To Conference 60

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. You can minimize how much the event will disrupt your brand’s reputation.

Small Business 76

Small Business How To Writing Conference 76

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

NOVEMBER 22, 2016

If people on Facebook engage your content, Facebook will show it to more people. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. 2) Saturate Facebook with 3 rd party coverage you earn.

B2B 60

B2B Facebook Marketing Social Media 60

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. What about new potential technology partners?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Prohibition

JANUARY 3, 2017

Businesses can use this new form of content to provide commercial communications like interesting Q&As with influencers and behind the scenes content for hardly any budget at all. I will certainly be using it for some of our bigger brands next year. Related Posts Is live broadcasting taking over social media?

Twitter 48

Twitter Social Media Trade Shows Video 48

Beyond PR

AUGUST 22, 2017

Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 74

Strategy Trade Shows Case Study Course 74

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JANUARY 26, 2016

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. Become a prominent figure in your community. Create visual content.

Media 120

Media Pitching Trade Shows Infographics 120

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. There are a variety of ways in which brands can drive growth, namely through content, engagement and investment. What fuels social media growth? Engagement.

Social Media 56

Social Media Marketing Media Trade Shows 56

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. This way, you’ll start to build your community where it counts: on your blog. Who are you speaking to?

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. This creates renewed opportunities for marketers who communicate via podcasts.

Marketing 168

Marketing Employee Content Marketing Training 168