Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. Of course, the marketing community was all over this. I thought it was a fun way for them to loosen things up on Twitter.

Internal 122

Internal International Social Media Twitter 122

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. via GIPHY.

Community 127

Community Twitter Brand Branding 127

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos.

Instagram 62

Instagram Twitter Social Media B2C 62

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. Here, we review Twitter and LinkedIn marketing strategy. Twitter Trends & Changes. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing? Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

Instagram 62

Instagram Social Media Twitter Media 62

Deirdre Breakenridge

NOVEMBER 11, 2019

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 119

B2B Social Media Marketing Media 119

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 170

Community Brand Branding Advertising 170

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prohibition

OCTOBER 31, 2022

There’s been some social media updates that have filled us with excitement recently – particularly a highly anticipated Instagram update currently being tested! Here we’ve taken a deep dive into the changes happening across all of the top social media platforms so you’re up to date.

Instagram 62

Instagram Social Media Twitter Media 62

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 8. What’s the best way to build your professional brand? What is most gratifying about a career in communications?

Twitter 281

Twitter System Community Healthcare 281

Cision

NOVEMBER 13, 2017

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. What social network drives the most traffic?

Content Marketing 0

Content Marketing Social Media Marketing Media 0

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Marketing 88

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there?

Brand 256

Brand Branding Social Media Employee 256

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram 62

Instagram Social Media Video Twitter 62

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” They need community management. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Shift Communications

APRIL 26, 2022

All eyes are on Twitter and Elon Musk. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.”

Twitter 88

Twitter Communications Advertising Advertising 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 90

Community How To Marketing Data 90

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Twitter trials status updates. Take a look at our round-up below!

Instagram 117

Instagram LinkedIn Social Media Facebook 117

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. Twitter’s stingy four) and videos of up to five minutes each.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q6: Can you land your dream job through social media?

Brand 213

Brand Branding How To Social Media 213

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62