wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers.

Instagram 120

Instagram How To Trends Employee 120

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Optimize your hashtags.

Instagram 120

Instagram Mobile Social Media Writing 120

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. Where is it found? Have no fears.

Community 120

Community Guidelines Crisis Communications Instagram 120

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Prohibition

OCTOBER 31, 2022

There’s been some social media updates that have filled us with excitement recently – particularly a highly anticipated Instagram update currently being tested! Instagram test native scheduling. Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit.

Instagram 62

Instagram Social Media Twitter Media 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. What are Instagram reels? It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. So, I thought I’d share a few of those folks with you today.

Instagram 114

Instagram Fashion Local Sports 114

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 18, 2020

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. Improved mental health.

Instagram 62

Instagram Social Media Groups Brand 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Creativity is the only rule. TikTok is a powerful brand marketing platform. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. Today, they continue their sophisticated brand voice through their slogan: “Performs. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Build communities everywhere.

Reddit 120

Reddit Brand Branding How To 120

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. Nordstrom uses rooftop Instagram installation to promote sale.

Instagram 60

Instagram Brand Branding Creativity 60

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

And that’s where most brands want to be. Like Clubhouse, Twitter Spaces allows for live audio conversations, where thousands can join the community for a lively discussion in real time. Also bots make it possible for participants to join creatively through gaming, making the experience more interactive.

Twitter 156

Twitter Social Media Tools Trends 156

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Waxing UnLyrical

MARCH 26, 2013

That is… until Ryan started an Instagram for the boutique. She posted photos of the clothes, jewelry, and new items on Instagram. My wedding photographer and wedding planner are also on Instagram. As my trust for them has grown, I am inspired by their creativity and love for their profession.

Instagram 111

Instagram Measurement Tools Small Business 111

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. See how we work with brands to bring ideas to life across social media. However, make sure that the trends align with your brand and maintain a level of authenticity.

Video 62

Video Social Media Instagram Media 62

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 84

Social Media Trends Viral Media 84

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156