Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 99

Small Business Community Local Social Media 99

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 88

Writing How To Media Guidelines 88

Prakkypedia

OCTOBER 30, 2017

Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

Media 61

Media Pitching Radio Newspapers 61

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

PR Fuel

MAY 13, 2021

Press releases can also help you boost brand awareness and build your credibility. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release.

How To 76

How To Pitching Writing Social Media 76

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Tip: Make it less about what your brand does and more about how your brand helps solve a critical program. .

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Again, think of what your pitch says. radio station, national Metromix listing, etc.

Brand 70

Brand Branding Local Interviews 70

Beyond PR

APRIL 8, 2016

Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. We must feel what the clients need and how the consumer would react to the products or the brand of our clients.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. But for this to happen, you need a working PR distribution strategy.

Radio 105

Radio Local Writing Newspapers 105

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. Instead, you can use press releases to boost brand awareness and recognition. Start by looking at different news outlets, including: Radios. Newspapers. Create Your Pitch. When developing your press release submission, a killer pitch is essential.

Guidelines 72

Guidelines Pitching Analytics Social Media 72

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But, in general, reporters don’t want a product pitch on a press release. It is such a wasted opportunity for brands. I know, I know, I’m not breaking news here. A lot of things.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. For example, picture a brand that strives to project a “family-friendly” image.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. The story was begging to be told. Apartment renewal rates on the rise?

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.

Google 40

Google Trends Community Twitter 40

Beyond PR

MAY 17, 2018

Send More Multimedia in PR Pitches. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Many of those images show up in magazines, newspapers and blogs, she says. Bryan makes regular appearances on Canada’s CTV News and SiriusXM radio.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. For the most part, they weren’t in their cars, they weren’t listening to the radio. Media consumption habits and local news | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78