Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. And I wanted to highlight those and discuss the implications for brands. #1 But, for brands, this opens up new thinking.

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Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Reddit set to launch Reddit Talks.

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Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

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Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

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Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

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NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Since January, AI has held a commanding hold over both public and media interest. articles have been published and there have been 6.59 million engagements on these stories.

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The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

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Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

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NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

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NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. Unique analytics.

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NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . There are many early adapters.

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The Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Reddit is used by only 3% of the U.S.

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Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? no one can ignore the importance of social media and the number of customers it can bring to your brand.

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NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

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Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. But, for brands, this opens up new thinking. Surprised?

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Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. There’s so much opportunity here for brands.

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Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

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Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? You may have never considered this platform before, but it’s ripe for young men: Reddit.

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Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. Use Social Media to Your Advantage News moves fast.

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Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater gamifies customer community.

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Sword and the Script

JULY 28, 2021

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The awards for content that cuts through in the branded content space. The Drum Awards for Social Media. The awards for best practice in social media. What is it? Entry deadline: Wednesday, August 25. The Drum Awards for B2B.

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NewsWhip

OCTOBER 25, 2023

Benchmarking on LinkedIn In the dynamic media landscape of 2023, it’s crucial to know where you stand among other competitors – and what formats, topics and voices are working for them. For journalists researching any topic, find quotes, video content, and perspectives to embed in your story from the world’s biggest companies.

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ImPRessions - Crenshaw Communications

JANUARY 16, 2019

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. With that in mind, here are three up-and-coming social media platforms tech PR pros need to know and use in 2019. Take advantage.

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Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

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Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. This is the nature of digital media.

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NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

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Business Wire

FEBRUARY 1, 2017

Rolling is no stranger to news media, joining BizWireTV with a journalistic background including digital reporting and producing for People, MONEY, and Fortune. BizWireTV shines a light on innovative technology and disruptive brands and the new season will reflect the evolving media landscape.

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Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. And any discussion about solutions inevitably gets into areas like censorship, free speech, the roles of media and the government, and the responsibility of business. It was entertaining and informative.

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Communications Conversations

JUNE 5, 2018

That’s more users than Reddit, Twitter, Tumblr and LinkedIn. This gives brands the ability to drive traffic to owned web properties and sites. Let me get this straight: more people are using Instagram Stories, users are spending more time there, and Instagram is making the platform more attractive for brands to play there.

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NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue.

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Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. The year prior, in 2022, TrueScope, an Australian-based media monitoring company raised $6.2 million ; Propel, an Israeli tech startup founded, landed $4.5

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Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand. The company is active in their community.

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Communications Conversations

FEBRUARY 23, 2021

However, as I continue to think about Clubhouse from a brand perspective, and field questions from clients on the topic, I wanted to create an informed opinion not based on my personal preferences, but based on the data. Reddit=430 million. They always want to know “what’s next” with social media.

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Stephen Waddington

JULY 26, 2017

The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media. Media and skills explosion. This model started to creak in the early 1990s with the rise of broadband internet, mobile phones and fragmented media.

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Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. But, recently, I’ve noticed a shift.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. When possible, mix media. Appeal to the imagination.

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