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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

By selecting the “Perspectives” filter at the top of the search results, you’ll find a series of image thumbnails that link out to content created by people sharing their experiences and insights about the topic. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)?

Google 52
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand. The company is active in their community.

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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently - Strategy

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 137
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Survey 135
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Behind the Headlines With Neil McAllister

Cision

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. What are you most looking forward to in your new position as media and content director at Blanc & Otus? We’re numb to it.

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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.