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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370
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WaddsCon call for speakers: innovation and excellence in media relations

Stephen Waddington

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. And he sees PR teams getting more involved in brand safety. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR

Trends 333
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands.

Pitching 370
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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? In media relations, timing is everything. Be Responsive.

Agency 310
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Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4. Silverman.

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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195