PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

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Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring? Why Is Media Monitoring So Important?

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The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

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5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

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Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” The college newspaper. The university radio or TV station. One answer may surprise you.

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PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August.

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Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

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Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. A church runs radio spots to promote its Christmas-themed musical. of the U.S.

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MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #5: A CATASTROPHE LIKE THIS COULD BE AN OPPORTUNITY FOR YOUR BRAND.

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Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio. to demonstrate the “results” of a PR campaign.

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Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

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PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

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ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

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Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. I can say that modern music is 15% voice and 85% marketing. Maxim: 30 years ago. That's the truth. Taylor Swift is an excellent example of this.

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Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

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PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. You can boost brand awareness, website traffic, leads, and sales. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs.

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Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

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Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. At times, it’s a matter of linking a brand to a seasonal opportunity.

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PR Fuel

OCTOBER 26, 2021

You’ll want a press release with a clear, concise, and effective call to action that prompts a positive response from your target market. It’s important to leverage as many channels as you can to reach a critical mass of consumers who fit your target market. Cost-Effective Marketing Strategy. Thought Leader Status.

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Writing Consumer Small Business Reputation 101

Communications Conversations

NOVEMBER 17, 2016

However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Gen Z is not reading newspapers or magazines or listening to the radio. See how far down “reading” and “radio” are down on this list? Right in that spot Millennials occupy now.

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Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. ” Instead of that, he spent eight years building a brand, eight years building a team, becoming part of PROI. The private newspapers are affiliated with certain groups, so they are pro certain things. For us, sure.

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Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up? Brands need to keep a pulse on the marketplace and innovate! I envision PR raising the levels of brands even higher! How can PR professionals keep up?

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Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. You’re not looking for a grand slam right off the bat.

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PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

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Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

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Mora Communications

OCTOBER 9, 2017

When it comes to marketing your psychology practice, media coverage through a well-honed PR campaign is the most effective and economical method to drive patients to your door. PR is one of the most effective ways to build your business and your personal brand. But with so much competition how do you stand out?

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Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Or me, the professional marketer? radio station, national Metromix listing, etc.

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Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. It’s true.

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Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

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PR Fuel

MAY 13, 2021

About 90% of marketers use digital content to approach customers. Press releases can also help you boost brand awareness and build your credibility. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Don’t miss a chance to boost brand awareness.

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Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

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Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

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Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Stuart Bruce

JANUARY 7, 2016

The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation.

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Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

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