Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Sword and the Script

DECEMBER 8, 2020

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. Build messaging frameworks and train management and employee advocates on them.

Internal 93

Internal International Employee Leadership 93

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Others are attempting to clarify the obscured lines between trained journalists and the media. When you don’t have dollars, then you should be setting up brand partnerships. Register here for the video training and save $100!

Conference 110

Conference Internal International Storytelling 110

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

By using the model to analyze large volumes of text data, such as news articles, social media posts, and other online content, PR professionals can gain valuable insights into how their brand or clients are being perceived in the public sphere. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Prepare examples and analogies. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

MAY 13, 2022

That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position. If an intern performs work that lessens the workload of salaried employees, then they should be compensated. John Elsasser is PRSA’s publications director.

Nonprofit 147

Nonprofit Internal International Corporate 147

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. While traditional PR metrics like brand awareness and share of voice (SOV) are essential to evaluating performance, connecting communications efforts to tangible business impact has become equally, if not more, critical.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Beyond PR

JANUARY 18, 2017

Staying on brand – ensure that the content of your video is aligned with your brand’s established tone, voice and messaging. Does the content make sense coming from your brand? What does your audience care about the most, or what is a specific pain point for them?

Video 40

Video Training Brand Branding 40

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

PRSay

NOVEMBER 9, 2021

Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. A complete internal and external stakeholder audit, including preferred communication channels. Designated and trained spokespeople and identified external resources (e.g.,

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Offer honest feedback. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on? Excellent written communication skills.

B2C 133

B2C Healthcare Training Agency 133

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

5W PR

AUGUST 10, 2023

Cultural sensitivity training Provide cultural sensitivity training to the marketing team to enhance their awareness and understanding of different cultures. This training can help team members identify potential cultural pitfalls, stereotypes, and biases. Appropriation can be offensive and disrespectful.

How To 78

How To Marketing Training Groups 78

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Agility PR Solutions

JUNE 1, 2022

Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. Better support for internal […]. One of these is supporting public relations efforts.

Employee 85

Employee Training Resources Internal 85

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Ishmael's Corner

DECEMBER 4, 2019

By Frank Zhang, DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy?

Storytelling 122

Storytelling Training Internal International 122

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Just a searching for a mystery train. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. Trolls will find you.

Communications 165

Communications Trends Nonprofit Radio 165

Waxing UnLyrical

OCTOBER 25, 2012

As you might imagine, this is a highly attractive option for international students. Not only am I trying to reach an international audience, but a very specific niche one. Not only am I trying to reach an international audience, but a very specific niche one. Anyone else navigating the international social scene?

Internal 75

Internal International Social Media Media 75

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52