PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Brand and business, company news, customer stories.

Internal 188

Internal International Data Communications 188

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 138

Internal International Communications Strategy 138

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Resources 189

Flack's Revenge

NOVEMBER 15, 2017

It seems that these brands wanted to vote with their ad dollars, and register disapproval of Moore and host Hannity – as most know by now, the candidate is the subject of some controversy. ‘It’s remarkable that they clearly didn’t vet their social media posts internally and everyone wasn’t on board when they tweeted.'”

Brand 120

Brand Branding Policies Corporate 120

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

MAY 11, 2018

It described the deal as related to its need to understand “a wide range of policy issues,” including “regulatory reform at the FCC, corporate tax reform and antitrust enforcement.” ” Cohen is a New York lawyer with a background in real estate, not regulatory reform or tax policy. ” Really?

Brand 136

Brand Branding Real Estate Policies 136

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 82

Marketing Local Crisis Management Internal 82

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Mindful Marketing

OCTOBER 4, 2023

They’re relevant to the field in at least two ways: Internal marketing : Organizations market to their employees by trying to meet their needs, which can involve the policies they set and the procedures they follow, including ones related to work attire. It's working!” million in pre-orders.” So, the U.S.

Policies 98

Policies Sports Interviews Case Study 98

Cision

OCTOBER 17, 2015

Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. Employees are doing good things for your brand right now, they need to know it makes a difference,” says marketing expert Scott Stratten.

Employee 120

Employee Brand Branding Social Media 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR in High Definition

AUGUST 31, 2022

After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally.

Reputation 71

Reputation Policies Internal International 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. For major brands, it’s getting harder sit on the sidelines. The quote seems almost quaint after this weekend’s events.

Brand 120

Brand Branding Travel Policies 120

ImPRessions - Crenshaw Communications

JUNE 23, 2022

The ideal KPIs align to build brand awareness, determine traffic, and generate leads. For many brands, earned media is the most powerful way to build awareness and credibility among a brand’s prospective customers. The two work together well and can expand the visibility of a brand. Earned media mentions. Share of voice.

Measurement 182

Measurement Agency Advertising Advertising 182

Onclusive

JANUARY 7, 2021

Communications is a major driver of corporate reputation—your biggest brand asset. It also plays a big role in your entire customer lifecycle, including brand awareness, recognition, and the emotional connection that drives purchase decisions. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. And just like that… Peloton was blindsided again. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Reputation Us

SEPTEMBER 20, 2022

A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. These decisions can be dictated by a well-crafted policies and procedures that address such matters of trust. The post Chief Trust Officer?

Reputation 78

Reputation Corporate Policies Ethics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’ve embraced the PESO model of content. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Link your brand with ideas. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. Perhaps the ideal icon for "popping candy politics"].

Policies 40

Policies Publicity Fashion Construction 40

Stern + Associates

SEPTEMBER 28, 2023

He advocates for human intervention and regulatory oversight to guard against potential wide-scale ramifications, from tarnished brand reputations to societal harm. While promising advancements such as accurate health diagnostics beckon, the darker side reveals chatbots that can misleadingly earn users’ trust.

Government 108

Government Technology Policies Ethics 108

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. No one does this better than a corporate CEO.

Corporate 149

Corporate Policies Privacy Construction 149

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. Perhaps the ideal icon for “popping candy politics”].

Policies 40

Policies Publicity Fashion Construction 40

Deirdre Breakenridge

MAY 20, 2019

If done well, it can contribute to a nation’s brand and soft power , which is about getting others to want what you want rather than compelling or telling them what they should do. Implementing policy is important because it shows a leader is willing to take action and make change. Dany spent six seasons building her brand in Essos.

Publicity 304

Publicity Policies Internal International 304

Cision

JULY 3, 2017

Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. This simple question is the basis of every great media campaign and as brand communicators, we need to ask it at every stage in the communications workflow. Outcomes Are Amazing.

Measurement 197

Measurement Government Policies Internal 197

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns.

Employee 156

Employee Community Groups Interviews 156

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122