How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

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Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Communities are a source of resilience and support during trying and normal times, and every business should be engaging and interacting with their customers, particularly their regulars, like members of their family. What community means.

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Why haven’t more brands made use of Instagram?

8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram doesn’t allow for third-party services to schedule your posts. Find and follow other users on Instagram.

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. You can backdate posts on Instagram.

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. They also created an episode preview that could be shared on Facebook, Twitter and Instagram.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially.

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote : Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine. Build your brand.

4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Those who build active and interested communities increase interaction.

How to Connect With Your Instagram Audience

Cision

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Want more strategies for using Instagram? Here are six of Jenn’s key tips for connecting with your audience on Instagram: 1.

#RAREis: Providing a voice for the rare-disease community

PR Daily

Horizon’s Instagram campaign addresses the unseen effects of such maladies. In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. Uncommon ailments manifest in more than physical ways.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. Instagram is introducing features that will help brand managers make the most of this sea change.

5 tips for building strong social media communities during difficult times

PR Daily

For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. But that doesn’t mean brands are being shunned. To build stronger social media communities, try these five tips: 1.

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. The social media platform has created a new account, @instagramforbusiness , to act as “a source of inspiration for the business community,” according to a company blog post. Today, we’re introducing the new @instagramforbusiness as a place to celebrate and inspire with unique stories from our business community. As a user, I hate seeing brand posts in my Instagram feed.

Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

Instagram offers feature to recover accounts from hackers

PR Daily

For brand managers, this can bring a sense of relief. Instagram accounts with substantial followings can be lucrative social media properties—especially to hackers. For more than a year , Instagram has been grappling with affected users’ complaints after hackers have hijacked accounts and extorted the original users or sold them off to the highest bidder. From there, Instagram will send a verification code you can use to access your account.

7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)

Communications Conversations

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. Nordstrom uses rooftop Instagram installation to promote sale.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

Instagram cracks down on fake followers

PR Daily

The days of purchasing followers, likes and comments on Instagram are coming to an end. Fortune reported : Instagram will begin its crackdown by messaging users who may have “unknowingly” shared their login information with a third-party device to change their password. If they don’t heed Instagram’s warning, users could experience other consequences. An Instagram spokesperson told. They often claim not to violate Instagram’s policies, though they do.

Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. Hashtags are a great feature on Instagram that should really be made the most of.

How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. So, how can you use Instagram to its full potential?

14 eye-opening Instagram statistics

PR Daily

In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star. New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. used Instagram in 2014. Instagram co-founder and CEO Kevin Systrom told TechCrunch that “what began as two friends with a dream has grown into a global community.”. Instagram is the eighth most popular mobile app in the U.S.

How to make sure your Instagram posts don’t disappear

PR Daily

Visibility and exposure on social media are a lifeline for many businesses as audience engagement drives sales, brand awareness and marketing reach in the modern market. Platforms like Instagram and Facebook are prime places for companies to gain potential customers through profile follows and post ‘likes.’. The practice refers to when Instagram blocks users from viewing content produced by an account that uses banned hashtags, or the exact same hashtags, repeatedly.

Instagram Success Metrics for Social Influencer Campaigns

Polaris

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. Same goes for Instagram.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. The Instagram Stories visuals tend to go one of three ways: They’re very simple and aesthetically pleasing.

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.” ” With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. View this post on Instagram.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

5 insider tips for boosting your Instagram engagement

Agility PR Solutions

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Here are some essential steps to taking your Instagram engagement to the next level. Refine your Instagram bio When you consider that your Instagram profile […]. The post 5 insider tips for boosting your Instagram engagement appeared first on Agility PR Solutions.

Instagram rolls out brand profiles, analytics and promotion tools

PR Daily

It’s official: Social media marketers can get more from Instagram. Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing. RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters. First, businesses want the ability to stand out on Instagram.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

Brand 206

Report: Instagram hashtags don’t increase engagement

PR Daily

Mention conducted a study of Instagram hashtags. This is an important insight for PR and marketing pros, because Instagram-scheduler Later reported that 81 percent of organizations view engagement rate as the top success metric. Mention reported that one third of Instagram posts contain no hashtags. That’s not to say that hashtags aren’t useful: They can greatly increase the visibility of your Instagram posts—which, in turn, can increase views and brand awareness.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? It’s about your community.

Brand 215

How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach.

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Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. …For marketers, influencers, and consumers.

13 Instagram tools brands should be using

PR Daily

Instagram is a platform for sharing quirky moments and inspirational experiences. Here is a list of tools to help businesses establish, manage and broaden their presence on Instagram. is a tool to manage Instagram accounts. is a tool to manage and promote your Instagram account. Manage your community, and analyze activity and follower growth. Engage your community with photo contests. is a tool to manage your relationships on Instagram and Twitter.

What’s the best Instagram reposting app?

Communications Conversations

What are the two biggest challenges for brands just starting with Instagram? Find compelling visuals worth sharing that aren’t overly brand-focused. Building a community within the platform from scratch. Most brands don’t have a ton of Instagram-ready visuals just sitting around. Great brand pics. At the same time, it’s tough to build a community from the ground up on Instagram. Looks just like your Instagram feed.