Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

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Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. FREE GUIDE: 6 steps to crafting an internal social media plan ].

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. . Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. After all, what works for Instagram does […]. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance? This week, we spoke with media evaluation specialist Steph Bridgeman , who revealed some of the frustration felt by her team of Experienced Media Analysts when carrying out holistic measurement for their clients, harvesting data points from a range of earned and owned media channels. Let’s call it ‘owned Instagram data’. Marketers are using Instagram more than ever before.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4% Other times, you might roll your eyes as you schedule the tweet or Instagram post.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson: Be consistent across all social media channels.

5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels.

How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online. Brand awareness.

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Instagram is making the masses envious, vain and image-obsessed. However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. A bit of “brand awareness”? Social Media Writing & Editing

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram

NewsWhip

How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Patrick’s Day revelries over, Easter is the next big holiday for social media. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. Brands Communications & PR Social Media Easter 2018 social media easter report

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.

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How Instagram offers unique marketing opportunities

PR Daily

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. Stay true to your Instagram strategy.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Google bundled some of those stories into heartwarming social media posts that remind us that not all the news is bad. Social Media Storytelling

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Instagram is fun. Not sure what adjective would describe your brand’s voice?

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads. Social sharing. Social sharing.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

8 ways to improve your Instagram presence

PR Daily

Are you looking to make a splash with images on the popular social media platform? It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram is all about visuals.

10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes—or brand-bruising blunders that can ignite a crisis. Avoid these 10 major social media scheduling mistakes. Have you ever scheduled a post for multiple channels using an Instagram-only call to action, such as “Click link in bio”? Social Media

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible.

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. Social Media

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Social Media Marketing: The Basics.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

Sears’ social media won’t go down without a fight

PR Daily

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Reuters reported: As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We The company declined to comment on its social media strategy. Yes, SMT stands for Social Media Team.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. The result can be a hiring bottleneck that keeps your brand from reaching its goals. To cope with the talent shortage, you need to build brand awareness and trusted relationships with potential applicants the same way you do with customers. This Spokeo Instagram job ad is a good example.

5 Ways to Tell a Brand Story With Instagram

Cision

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. Are trends like Throwback Thursday advantageous to your brand? At the heart of all the Instagram tips and tricks and best practices is this: the customer experience. If you can figure out the answers to those questions, you can determine which Instagram advice to follow and which to kick to the curb. Every social network is different.

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep. GT Dave, founder and chief executive of GT’s Living Foods , decided instead to lean in, which boosted his brand and netted the organization a huge PR win. View this post on Instagram.

How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics , you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Optimize Your Social Media Pages.

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