8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

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9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process. Every piece of content has a lifecycle, so you should understand clearly what it is designed to achieve, a strategy for fulfilling that purpose, and a way of measuring success. Create your content.

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. View this post on Instagram.

5 Ways to Spice Up Your B2B Content Marketing

Cision

The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. What’s your brand’s story? It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. But after browsing hundreds of postings, I quickly saw similar positions at brands. A Marketer’s Guide to Decoding Social Media Algorithms in 2019 | Buffer.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Identify your assets, and determine seven content formats to make the most of those resources. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content. Don’t fret; follow these steps to build a solid Instagram Stories content calendar in 2020: 1. Do you have a library of professional or amateur photos and videos that your brand uses? User-generated content.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. The end of interruption marketing. “So

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. In one minute, 216,000 new photos are added to Instagram. million pieces of content on Facebook.

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

Forbes wrote : A list of 77 stores that will be closed circulated over the weekend and was obtained from someone believed to be a former employee who said it was understood to involve Kmart branded stores in “the majority.” Companies and their leaders are expected these days to weigh in on issues that affect their consumers—and brand managers won’t get away with avoiding relevant topics. For content marketers in 2019, the written word is still the king.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and obsessed with the amounts of likes their posts get. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? What does this mean if you’re an influencer and Instagram remove likes?

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. Their thought process behind this is to encourage people to focus more on the content that’s being posted, instead of being concerned and obsessed with the amounts of likes their posts get. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? What does this mean if you’re an influencer and Instagram remove likes?

Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”.

Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. Hashtags are a great feature on Instagram that should really be made the most of.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows.

How to communicate your brand story through micro-content

PR Warrior

Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely filling the pipes of our organisation’s social channels? The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social mediaWhen it comes to social media, let’s face it, it’s really easy to do stuff. We’ve all been there.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. The size of the dining rooms will vary in size depending on the market. Instagram rolls out post suggestions.

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .

Why and how to use IGTV for content marketing

PR Daily

With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne. Can I watch TV on Instagram? According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. Best practices for IGTV content marketing. Create content in an episodic format.

7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. Most brands are upping their investments and output for content creation and dissemination, but that doesn't mean all those dollars are well spent. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. Effective content marketers aren't defined solely by which channels and tactics they use.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Let’s say your target market is new parents.

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

Today reported : “The name Edy’s Pie was chosen in honor of one of our company’s founders, candy maker Joseph Edy, as well as a form of tribute to the entrepreneurial origins of this treat,” [Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream] told TODAY. The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. View this post on Instagram.

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

Instagram offers text-only posts

PR Daily

A picture might be worth a thousand words, but some PR and marketing efforts call for additional text. Visuals are taking over content marketing and social media efforts— 74 percent of social media marketers use visuals in their campaigns —but what happens when you still need to say something? Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. Also, I like Instagram.

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Savvy communicators can outsource their content production to their audience and start to build that community that will be a crucial resource for their recovery post-crisis. FREE DOWNLOAD: How to create content that converts leads into sales ]. Kaplan: The platform really depends on the brand and their demographics.

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CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. Create Instagram Stories.

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Another way to strategically promote your brand is to boost your social media posts with ad spend. The post Are You Fully Promoting your Brand?

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. View this post on Instagram.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. How are you adjusting your content and marketing campaigns? — Instagram (@instagram) August 5, 2020.

10 Influencers Who Dominate Brand Promotion

Critical Mention

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. View this post on Instagram. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Good morning PR pros: The unemployment rate has dropped to its lowest mark in 50 years, so why isn’t the market looking better? Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? FREE DOWNLOAD: How to create content that converts leads into sales ].

How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. So, how can you use Instagram to its full potential?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. We exist to endear brands to all people. Our brand has been tarnished. The first paragraph of the apology also announces that its “brand has been tarnished,” saving the second paragraph for the remorse of the “pains and concerns” caused by the remarks. Instagram comes in third: Image courtesy of Hubspot.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers.

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