How to Create a Content Strategy That Enhances Your Earned Media Efforts
Cision
JANUARY 18, 2018
As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing.
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