Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

NOVEMBER 19, 2021

For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy. These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Brand 104

Brand Branding How To SEO 104

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. It means brands will have to invest in content creation. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Brand 52

Brand Branding Mobile Analysis 52

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). MarketingProfs: Benchmarks, Budgets & Trends Report. )

Digital PR 100

Digital PR Strategy Infographics Trends 100

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). 13% say not following brand guidelines. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. PR measurement. PR measurement. PR measurement. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. But it needs to get more measurable, and strategic, and specific. And it can work. It is not magic beans.

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. But founders look to evolve to unearth ways to generate measurable impact with content.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

How To 71

How To Infographics Data Web 71

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Note: A brand new site may not have as high of a DA/DR because they’ve just launched.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71

The Proactive Report

FEBRUARY 20, 2017

Every business should have a growth strategy. Digital PR can play an important role in that strategy. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Visuals (photos, infographics, etc.). Measurement. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.)

Content Marketing 103

Content Marketing Print Analysis Data 103

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. That’s why attribution models are so vexing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Brands often have baseline style guides, but style guides aren’t enough. As a program gets off the ground, you should have baseline information about where your brand stands currently.

Data 157

Data Data-Driven PR System Analytics 157

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Without trust, any communications strategy will fall flat.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” Building Content that Has Value Beyond Likes, Comments and Clicks.

Conference 120

Conference Internal International Data 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries.

B2B 168

B2B Video Exercises Infographics 168

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? You may come in contact with leaders and business professionals every day.

Infographics 266

Infographics Communications Leadership Social Media 266

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. How do we establish an employer brand? Objectives must be specific and measurable. Measure and Improve. How can we improve our search rankings? What channels should carry my message?

Analysis 95

Analysis Infographics Internal International 95