Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case.

How To 396

How To Measurement Data Writing 396

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Brand 88

Brand Branding How To Guidelines 88

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.

Brand 292

Brand Branding How To Social Media 292

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online.

Brand 370

Brand Branding SEO Engineering 370

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline.

How To 178

How To Employee Nonprofit Technology 178

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How accurate is their media database, and do they have a PR CRM?

Measurement 370

Measurement How To Analysis Data 370

Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Definition, Examples + How To Guide appeared first on Prowly Blog.

Examples 118

Examples How To Media Blogging 118

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. It made the brand more interesting, and best of all, media loved it. Insist on examples.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. The post What are the Best PR Coverage Trackers & How to Use them?

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 8, 2023

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. The post What are the Best PR Coverage Trackers & How to Use them?

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.

Brand 170

Brand Branding How To Trends 170

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 6, 2020

Here are a few tips on how to earn that next award. It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. You have all of the information you need and the case study has rather impressive results; now what? Back up your claims.

How To 254

How To Case Study Employee Industry 254

ReimaginePR

SEPTEMBER 9, 2021

The information available in these videos helps people make purchase decisions, find new interests, learn new things, and keep themselves entertained. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Branded Channel. In this post, we are trying to simplify it.

YouTube 156

YouTube Video Corporate How To 156

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 101

Strategy Brand Branding SEO 101

Prowly

AUGUST 16, 2017

A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine.

B2B 123

B2B How To Brand Branding 123

Stern + Associates

MARCH 5, 2024

Assemble the Proof Points Begin by going right to the sources to gather information. The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals. Ask: Who contributed?

How To 101

How To Corporate Storytelling Conference 101

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Whether it’s launching a new product, strengthening brand visibility , or networking with industry leaders, having well-defined goals will guide the overall strategy.

How To 78

How To Analysis Resources Trends 78

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. With the latest information on copyright laws, you can protect your brand and learn how to share content safely.

Infographics 120

Infographics Reputation Creativity Strategy 120

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level.

Storytelling 99

Storytelling Brand Branding Consumer 99

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals. But those qualities aren’t enough. Involve stakeholders.

Strategy 265

Strategy How To Resources Employee 265

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. Stay on topic!

How To 100

How To Media Pitching Reputation 100

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The post How to go from reactive to proactive comms with NewsWhip appeared first on Newswhip.

How To 78

How To Reputation Analysis Technology 78

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

How To 133

How To Measurement Survey Analysis 133

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

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How To Employee Leadership Nonprofit 162

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Brand Branding Hotels 146

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.

Technology 243

Technology Customer Service Software How To 243

Axia PR

JULY 2, 2021

60 Seconds of Information Impacting You and Your Fast-Forward Economy. July 2021 – How to Get Your Brand Noticed All Summer Long. Here, we’ll cover a few creative, simple ways to keep your brand’s relevance just as hot no matter the month. Axia’s 60-Second Impact.

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How To Brand Branding Employee 62