How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

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How To Brand When Expanding into the American Market

Ronn Torossian

there has, perhaps, never been a better time to reach out to the American marketplace. The post How To Brand When Expanding into the American Market appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job.

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How to Find and Work with Brand Evangelists


While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Where to Find ‘Em. All you have to do is find them.

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. How would you like the world to see you? Would you like to be thought of as an expert?

This is How to Build a Brand With Soul


Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. Musings branding

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How to Recover From a Brand Crisis


Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover?

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How to Use Instagram to Tell Your Brand’s Story


Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips.

How to Handle a Negative Tweet About Your Brand


If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. But what can you do to turn the negative comments into something positive? Pull back on your urge to spit poison her way.

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How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet.

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Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story

Agility PR Solutions

The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding

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How to Apologize If Your Brand Messes Up


Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).

How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

How to Create a Keyword Library for Your Brand


Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. The additional data you record in your keyword library is up to you.

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How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A common mistake is to try to target too many audiences.

How to get traffic to your website and blog?


This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Today I want to focus. how to Social Media Marketing

“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices

Ronn Torossian

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.

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How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. Almost 500 people have signed up to the Facebook community. The downside is that you’re reliant on LinkedIn to host and share your content.

How to Protect Your Brand in a PR Crisis


This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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How to respectfully set the record straight

PR Daily

Here’s how to go about asking for a correction or a retraction without upsetting the apple cart. You’ve probably never woken up to a faux-lethal case of “ obiticide ” while sipping your morning coffee. How to ensure the correction sticks.

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How to Become a Brand Journalist


A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life.

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9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

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How to Boost Your B2B Content With A Brand Journalist


A brand journalist creates content which is useful, because it is reader-focused; relevant, because is it rich in information; authoritative, because it is verified and confirmed by trustworthy sources. And this is exactly the content a B2B company needs to engage its customers.

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Be ready to spend more.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". So how do you get your B2B content marketing up to snuff? What do you need to do differently? Are you going to invest it in paid promotions?

How to Make Podcasting Work for Your Brand


So why haven’t you started a podcast for your brand yet? At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it.

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How to communicate your brand story through micro-content

PR Warrior

When it comes to social media, let’s face it, it’s really easy to do stuff. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. We’ve all been there.

How to Pitch Better Brand Stories


As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. If you want earned media, you need to have a newsworthy story to tell. .

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? There are specific steps marketers must take to achieve full customer engagement. Make consumers love your brand. Define your brand’s “type.” The same goes for a brand courting a customer.

How to Create Your Own Killer Personal Brand in B2B

B2B PR Sense

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. You are unique with a special set of skills and expertise -- but how will people know that if you fade into the background of your industry? What Is Personal Branding?

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PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. The failure to prove value has a direct impact on PR's bottom line. But how?

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Links to things discussed in this episode.

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How to Measure Your Brand’s Success on Instagram


Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Did your contest require followers to tag a friend?

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. But how can you know whether thought leadership is worth the time and effort involved? How senior decision makers view thought leadership.

How to Use Your Podcast to Strengthen Your Brand and Grow Your Business

Maine PR Maven

Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO. Podcasts are the latest method to reach your target […]. The post How to Use Your Podcast to Strengthen Your Brand and Grow Your Business appeared first on | The PR Maven. Branding Know - Like - Trust Personal Branding Tips

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