Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.

Writing 293

Writing How To Infographics Pinterest 293

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Infographics 60

Infographics Social Media Media Survey 60

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. How to do it? Infographics.

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Case Study How To Infographics SEO 210

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Maybe they’re huge fans of your product. And that works.

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Strategy How To Media Infographics 276

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals.

Social Media 120

Social Media Pinterest Media Infographics 120

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? With these tips, you can create a wow-worthy release media outlets will want to share. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 99

Brand Branding How To SEO 99

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Brand Branding Video 72

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Which Persona Type Is Best?

How To 52

How To eBook Corporate Groups 52

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. But you get my drift.

Social Media 120

Social Media Media Airlines Video 120

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Read: How to successfully manage a global newsroom. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. Build your brand voice.

Social Media 61

Social Media Media Infographics Financial 61

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Trolls also like blogs and social media channels. Get the free infographic!

Brand 120

Brand Branding Crisis Crisis Communications 120

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

Brand 120

Brand Branding Marketing How To 120

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity.

How To 71

How To SEO Google Examples 71

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who does it help and how? Direct Your Social Media Audiences to Your Blog. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes?

How To 198

How To Real Estate Web Case Study 198

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Send a press release.

Conference 120

Conference How To Infographics Leadership 120

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1.

Social Media 65

Social Media Media Writing Infographics 65

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts).

Twitter 178

Twitter Guidelines Infographics Social Media 178

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. How will engagement be increased if you put a link closer to the beginning of a tweet rather than at the end?

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Slice and dice the relevant info for social media mentions for miles!

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Survey How To Construction Data 120