Mark My Words
SEPTEMBER 10, 2022
Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content. She was wearing a green dress and we talked about green energy and stuff,” he said. “It For other brands, their ordinariness or obscurity was enough to raise eyebrows. The Guardian – 10th September 2022.
PRSay
MAY 3, 2019
On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.
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Solo PR Pro
JULY 12, 2022
Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Department of Energy. During his time there, he helped develop the “Clean Energy for the 21st Century” brand.
Cision
MARCH 14, 2016
Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? But after spending an afternoon with the man who runs the Microsoft facilities department and learning about his unique, money-saving energy software, Clayton went with the energy story.
Cision
APRIL 26, 2016
The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.
Cision
MARCH 24, 2017
Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action? How can brands keep up?
Cision
AUGUST 3, 2016
If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?
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