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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 147
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Behind the Headlines With Ashley Simmons

Cision

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

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How to create news when there is no news

Action PR

When creating ‘buzz’ around a brand, one of the key aspects is ensuring that brand is mentioned in the media as much as possible. Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). But what do you do if your brand doesn’t have any news to share?

How To 40
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Behind the Headlines With Matt Sutton

Cision

Is there a difference in how you approach PR for these organizations versus for other brands? With brands, it’s similar in the fact that you always want to have a campaign you are working on – you don’t want to just be shooting in the air. What are the best tactics for brands to get more media coverage? Be fearless.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. The brand is what people talk about regarding you when you are not in the room.

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Class or crass? Brands walk a fine line in marking Queen’s death

Mark My Words

Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content. She was wearing a green dress and we talked about green energy and stuff,” he said. “It For other brands, their ordinariness or obscurity was enough to raise eyebrows. The Guardian – 10th September 2022.

Brand 60
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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action?