Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Critical audiences today expect transparency from brands and those with whom they do business.
Onclusive
NOVEMBER 4, 2021
This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. What is PESTLE analysis?
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.
Presspage
FEBRUARY 28, 2024
While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.
Onclusive
APRIL 4, 2023
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.
Onclusive
MARCH 31, 2021
A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.
Onclusive
APRIL 22, 2021
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!
Agility PR Solutions
NOVEMBER 3, 2022
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time.
NewsWhip
JUNE 8, 2023
Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.
PRSay
NOVEMBER 9, 2021
We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Establishing a solid understanding of your key audiences makes it easier to meet them where they’re at during a crisis.
Burrelles Fresh Ideas
JANUARY 30, 2024
Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. We hope you find this beneficial.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. This type of monitoring can be done using a tool like our top author leaderboards. “If Rising audience-side misinformation.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.
Buchanan PR
FEBRUARY 14, 2024
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.
NewsWhip
OCTOBER 13, 2022
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
Onclusive
MAY 31, 2018
A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.
ImPRessions - Crenshaw Communications
APRIL 3, 2018
It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war.
Cision
JULY 31, 2015
Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Follow words with actions.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
PRSay
JUNE 7, 2021
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.
Konnect Agency
APRIL 20, 2021
Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.
5W PR
OCTOBER 18, 2023
Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.
5W PR
JUNE 15, 2020
Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.
NewsWhip
MARCH 14, 2022
The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. The post 2022 crisis & reputation study: Real problems, real-time solutions appeared first on Newswhip.
5W PR
AUGUST 16, 2020
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.
PRSay
JULY 21, 2020
On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points.
Presspage
MAY 31, 2023
Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2023
As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.
5W PR
MAY 25, 2023
Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online. After all, responding to fake news about a brand online requires a proactive and strategic approach. This can be done using social media monitoring tools, search engines, or by setting up alerts.
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Subsidiary brands. Candidates.
Landis PR
FEBRUARY 12, 2024
It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.
Reputation Us
MAY 4, 2021
New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2023
For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.
Melissa Agnes
MARCH 15, 2018
Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. This episode of The Crisis Intelligence Podcast discusses: The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours. Subscribe to the Crisis Intelligence Podcast!
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