Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
Agility PR Solutions
NOVEMBER 3, 2022
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time.
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Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Critical audiences today expect transparency from brands and those with whom they do business.
Prohibition
DECEMBER 13, 2021
Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?
Onclusive
APRIL 22, 2021
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.
Prohibition
JANUARY 7, 2022
Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.
5W PR
AUGUST 16, 2020
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.
PRSay
APRIL 6, 2018
Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Wells Fargo.
Presspage
FEBRUARY 28, 2024
While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.
PRSay
NOVEMBER 9, 2021
We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Establishing a solid understanding of your key audiences makes it easier to meet them where they’re at during a crisis.
Shift Communications
JULY 19, 2017
Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Emily Mong.
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].
Melissa Agnes
FEBRUARY 1, 2017
Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Subscribe to the Crisis Intelligence Podcast! Running time: 49:30. Subscribe via email.
Melissa Agnes
JULY 26, 2016
Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.
Shift Communications
JULY 24, 2017
s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.
NewsWhip
OCTOBER 13, 2022
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. This type of monitoring can be done using a tool like our top author leaderboards. “If Rising audience-side misinformation.
PRSay
JUNE 7, 2021
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Subsidiary brands.
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2023
For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.
Cision
JULY 31, 2015
Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Follow words with actions.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.
Prohibition
DECEMBER 9, 2021
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.
PRSay
OCTOBER 14, 2019
As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.
NewsWhip
SEPTEMBER 11, 2019
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.
Maxim Behar
NOVEMBER 23, 2020
The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. Now everything is PR, communications, and management. 24.11.2020.
Melissa Agnes
MARCH 15, 2018
Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. This episode of The Crisis Intelligence Podcast discusses: The crisis communication strategies Jordan and his team used to effectively evacuate 88,000 people in only a few hours. Subscribe to the Crisis Intelligence Podcast!
Konnect Agency
APRIL 20, 2021
Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.
Prohibition
SEPTEMBER 27, 2022
Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.
Buchanan PR
APRIL 17, 2024
It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social Media Monitoring Social monitoring involves the systematic tracking of brand mentions, keywords, and relevant conversations across various social platforms.
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.
5W PR
MAY 27, 2024
In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Transparency and authenticity Honesty reigns supreme.
Melissa Agnes
APRIL 9, 2018
Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? For example, consider a cybersecurity crisis.
Cision
MARCH 28, 2016
A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Ready to prepare an active strategy?
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.
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