Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
PR for Anyone
MARCH 20, 2024
By providing practical tools and resources through KEYS 365’s community-based classes, her goal is to empower individuals to intervene early and effectively to support one another. Classes are designed to empower communities with tools to recognize, connect, and support others who may be struggling with factors that could lead to suicide.
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Presspage
FEBRUARY 28, 2024
While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.
Onclusive
NOVEMBER 4, 2021
PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. That said, including PESTLE analysis in your PR toolkit does more than simply ensure that a crisis won’t catch you by surprise. What is PESTLE analysis?
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.
Onclusive
MARCH 31, 2021
A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.
Agility PR Solutions
SEPTEMBER 30, 2022
As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.
Onclusive
APRIL 22, 2021
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!
Agility PR Solutions
NOVEMBER 3, 2022
However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. The post How to create a social media crisis management plan appeared first on Agility PR Solutions. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.
Burrelles Fresh Ideas
JANUARY 30, 2024
Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. These tools are not joined up — the links between what’s being written by the media and what’s being shared on social media are not elucidated.
Cision
DECEMBER 10, 2019
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
PRSay
NOVEMBER 9, 2021
We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Establishing a solid understanding of your key audiences makes it easier to meet them where they’re at during a crisis.
Agility PR Solutions
OCTOBER 14, 2019
Looking for a crisis agency? Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. The post Beware the crisis case study—why it’s not a good firm evaluation tool appeared first on Agility PR Solutions.
Buchanan PR
FEBRUARY 14, 2024
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.
Presspage
FEBRUARY 8, 2021
In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.
Agility PR Solutions
JUNE 29, 2023
The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030.
Onclusive
MAY 31, 2018
A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.
PR for Anyone
JUNE 30, 2022
Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
ImPRessions - Crenshaw Communications
APRIL 3, 2018
Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Augustine’s six stages of crisis. In most time-urgent crisis situations, a clear chain of command works better than consensus. Buena Vista Pictures (1995). Lesson learned!
Presspage
MARCH 2, 2021
A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.
PRSay
MARCH 27, 2020
The COVID-19 crisis looms large in our personal and professional lives. But for business leaders, the question now becomes: Are we prepared to manage this crisis? But for business leaders, the question now becomes: Are we prepared to manage this crisis? None of us can predict when the COVID-19 crisis will come to an end.
Melissa Agnes
OCTOBER 20, 2014
As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Facebook launched this new tool saying that: “In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. .”
Melissa Agnes
OCTOBER 8, 2014
When a crisis event is “over” it is very natural to focus on operational recovery and business continuity. But the reality is that the aftershocks from a crisis can be more devastating and costly to the organization than the original crisis itself. Some of the greatest risk lingers post-crisis.
PRSay
JUNE 23, 2021
Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Exercise regularly.
NewsWhip
JUNE 8, 2023
Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.
Presspage
FEBRUARY 8, 2021
In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
PRSay
JUNE 7, 2021
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
Melissa Agnes
SEPTEMBER 9, 2014
While your team gets to the route of the problem, the clock continues to tick and the news of the crisis continues to spread. Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line. The reality is that a crisis is a nightmare.
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.
Agility PR Solutions
MARCH 17, 2020
Chatbots are an incredible tool for maximizing your marketing potential. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they don’t even understand chatbots to begin with. The post Why chatbots are essential for your crisis management plan appeared first on Agility PR Solutions.
NewsWhip
MARCH 14, 2022
When it comes to managing a crisis or identifying a brand opportunity, communicators need to be armed with the tools and tactics designed to aid them, not slow them down. There’s no substitute for using the right tools to monitor digital platforms for signals that a threat to your brand’s reputation is lurking.
5W PR
JUNE 15, 2020
However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.
Cision
AUGUST 30, 2016
Yet, this is our world today and our “new normal” as communicators and crisis management teams. This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. And, that they are fully briefed on their role within your crisis plan. Update the contact list.
Melissa Agnes
MAY 26, 2014
We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis. Here’s a list of the “seven deadly sins” to look out for: 7 Deadly Sins of Crisis (Mis)Management.
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
Melissa Agnes
SEPTEMBER 2, 2014
When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Qualities of a worthy crisis professional.
Presspage
MARCH 2, 2021
Crisis communication has been on our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. So if you use PressPage, what exactly can you do with it?
Presspage
MARCH 2, 2021
Crisis communication has been in our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. So if you use PressPage, what exactly can you do with it?
Landis PR
FEBRUARY 12, 2024
link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more.
Presspage
MARCH 31, 2023
Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.
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