5W PR

APRIL 29, 2020

Each of the different marketing aspects of a brand are unified so that the communications strategies delivered by the brand are consistent across all of its marketing channels. Relate the organization’s unique selling point so that the brand can stand out from the crowd and the audience can recognize it.

Strategy 97

Strategy Communications Advertising Advertising 97

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Unrestricted creative thinking in an ever more restricted world.

Reputation 133

Reputation Creativity Crisis Employee 133

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. It also impacts the corporate and consumer brand. These teams will need to work together, along with investor relations, brand, marketing, legal, compliance, and office of the CEO.

Trends 157

Trends Publicity Marketing Case Study 157

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Brands love a celebrity endorsement until the wind of public opinion changes direction.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR in High Definition

APRIL 23, 2020

Many of us have noticed an influx of marketing emails and social media adverts, but the research revealed that the majority of consumers (62%) actually don’t want brands to stop advertising. The post Communicating in a global crisis appeared first on Firefly Communications. Top tips to tackling these troubling times.

Crisis 71

Crisis Communications Airlines Web 71

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Aside from a sudden crisis management need, if you’re bringing on an agency partner on an “emergency” basis, you should think again. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen. You need instant results. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333

Shift Communications

DECEMBER 11, 2014

When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective. So for brands, thoughtful consideration of what that means for you is key.

SEO 155

SEO Facebook Brand Branding 155

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential PR crisis in your stride and turning it around. Packaging update. A Royal Ruckus.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Crisis Managers. Interns in Public Relations. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

.” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but no brand image expert could blame Weinstein senior management for wanting to distance the company from the name. A rebranding can be part of a smart strategy for moving past a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. This philosophy is evident across campaigns such as ‘ Don’t Buy This Jacket ’.

Policies 62

Policies Ethics Consumer Reputation 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis.

Crisis 62

Crisis Viral Government Crisis Communications 62

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. 1) Communication Metrics: Disruption or True Crisis . However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise.

Social Media 60

Social Media Crisis Marketing Media 60

PRSay

APRIL 28, 2021

With all due respect, that concise definition fails to cover all that is involved in being an APR and what those three letters at the end of your name and title can mean in a PR career. Now when I have a client with a crisis, I can approach it with the kind of calm and confidence I saw Shaban and other Accredited professionals demonstrate.

Hotels 209

Hotels Study Crisis Crisis Communications 209

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. But, of course, not all brands fit into this style of campaign ‘shareability’. So, what are you waiting for? Get hugging!

Brand 62

Brand Branding B2C Viral 62

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 80

Ethics Data Crisis Apparel 80

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. While you want to encourage their leadership, you definitely don’t want them getting poached! This can create a crisis management situation for your reputation.

Reputation 78

Reputation Insurance Insurance Employee 78

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. This definition has three core elements – we must track the full media ecosystem , detect things quickly , and interpret them usefully. When do brands use real time media monitoring? Crisis management.

Media 78

Media Crisis Management Reputation Tools 78

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Prohibition

JANUARY 20, 2023

Enter a PR crisis. The communications that followed were a masterclass in what NOT to do in a crisis. Deflection is never a good look when responding to a crisis, and it created a PR nightmare for Boris Johnson. A great example of how not to do PR. The Slap at the Oscars This is one that has us all cringing slightly.

Fashion 62

Fashion Apparel Instagram Social Media 62

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before.

eBook 111

eBook Communications Crisis Communications Insurance 111

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. To say this is a missed opportunity is an understatement.

Corporate 95

Corporate B2B Company Marketing 95

5W PR

AUGUST 29, 2018

Nearly every week, some misstep or misdeed made the news, pushing brands and individuals into a glaring spotlight. So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. Trust in the brand, whose chief stock in trade is trust, plummeted. Equifax Waits Too Long.

Crisis 88

Crisis Data Consumer Agency 88

Mark My Words

APRIL 17, 2020

In crisis situations we tend to move faster. We have all seen daily examples of hope and positivity from business and people as well as what happens when any combination of national crisis, celebrity business, altruism and social media collide. Things are definitely changing but it’s too soon to say how much.

Crisis 60

Crisis Consumer Social Media Examples 60

Katie Paine's Measurement Blog

JANUARY 24, 2023

The report is filled with pretty charts, all of which illustrate crisis-driven spikes in media coverage and public engagement. They both may be existential crises for well-known brands, but comparing the two is like comparing birds and coffee. But every chart has different scales on their axes. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. Or they may think they’ll give it six months to change a brand image.

SEO 178

SEO Storytelling Product Launch Measurement 178