Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. A lot of content today, particularly from brands, is simply adding to the noise. But where do you begin? What do they post about?

Social Media 99

Social Media How To Media Employee 99

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.

Social Media 136

Social Media Brand Branding Airlines 136

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building?

Social Media 174

Social Media Marketing Media Facebook 174

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Crisis Communications 186

Crisis Communications Social Media Crisis Communications 186

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! This is a new text-based app set to rival Twitter.

Instagram 62

Instagram Social Media Media LinkedIn 62

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. A lot of content today, particularly from brands, is simply adding to the noise. that of the original company status update.

Social Media 67

Social Media Brand Branding Media 67

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media.

Social Media 64

Social Media Brand Branding Media 64

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

Communications Conversations

MARCH 9, 2022

Encouraging employees to share content on social can be significantly more cost-effective than upping your ad spend. And, these programs can have a big impact on recruiting–which is front-and-center for almost every brand right now. That’s the idea, of course. Give employees templated content and let them share it.

Employee 183

Employee Social Media Media LinkedIn 183

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And yes, the social media intern trope is getting old. Hey everyone. They gave me the Twitter password.

Internal 122

Internal International Social Media Twitter 122

Cision

JUNE 3, 2016

Real-time social media coverage of the 100th running of the Indianapolis 500. First we started off our monitoring with a classic battle of the brands: Honda vs. Chevy. These two big-name car brands are the only ones you’ll see on the Indy 500 race track. How did the two brands fair on social media?

Social Media 120

Social Media Brand Branding Real Estate 120

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Prohibition

APRIL 26, 2022

Influencer marketing is a great way to further your brand awareness and social presence online. Now, it’s a mainstream form of social media marketing used by brands worldwide and has grown to include macro influencers, micro influencers and nano influencers. billion globally this year !

Social Media 62

Social Media Brand Branding Media 62

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.” Connect with her on LinkedIn.

Brand 132

Brand Branding Film Insurance 132

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? Most brands, I would argue, rarely or never perform these types of audits. However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands get creative on social channels.

Social Media 322

Social Media Data Report Tools 322

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. What do you see?

Brand 215

Brand Branding Instagram Video 215

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. Of course, that’s not all it is, but it’s typically an ingredient. We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content.

Publicity 334

Publicity Advertising Advertising Leadership 334

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? That makes sense.

B2B 120

B2B Marketing Advertising Advertising 120

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. Building your audience for your social media ads campaign Once completing your campaign settings, you will then be able to go in and create your audience.

Social Media 62

Social Media Advertising Advertising How To 62

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Brands engaging other brands for the most part.

Social Media 78

Social Media Analysis Media Viral 78