PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Neither of these is wrong, of course, but it’s important to know what they are. What do you do?

Crisis 78

Crisis Data Reddit Analytics 78

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

Crisis 158

Crisis Reddit Reputation Tools 158

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Maxim Behar

NOVEMBER 23, 2020

It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. in its response to the mini-crisis. First, when is the last time you saw a major brand scramble its own logo? The post KFC Crisis Response Is A PR Win appeared first on Crenshaw Communications.

Crisis 189

Crisis Reputation Newspapers Creativity 189

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78

NewsWhip

DECEMBER 15, 2021

After a collective gasp was heard across the US from fans watching the “Sex and The City” reboot last Thursday, Peloton found itself in the news when the first episode revealed that Mr. Big suffers a fatal heart attack after a ride on his prominently branded stationary bike. Top articles about Peloton ad saw more engagement than the crisis.

Crisis 78

Crisis Instagram Crisis Management Viral 78

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In

Reputation 78

Reputation Crisis Enterprise Financial 78

ImPRessions - Crenshaw Communications

MAY 12, 2023

When founder Logan Roy suffers his first health crisis in Succession ‘s initial episode, she is ready with a “holding statement” to keep the press at bay until a replacement is named. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand.

Communications 193

Communications Corporate Crisis Reputation 193

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Crisis Social Media Reputation 385

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story. You have no story.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. Toxic workplace threatens “Ellen” brand. Early efforts to manage the story were clearly aimed at protecting DeGeneres. WarnerMedia opened an investigation into the charges.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.

Facebook 310

Facebook Crisis Employee Government 310

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. The crisis playbook doesn’t call for evasion, but that’s what Edelman’s responses sound like to me. ” As a steward of brand reputations and a leader of our industry, it can do better.

Policies 309

Policies Creativity Reputation Groups 309

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead.

Data 148

Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism.

SEO 227

SEO Privacy Crisis Crisis Management 227

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Norton's Notes

OCTOBER 18, 2016

But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out stronger? Firstly, a product recall is of course never good, it demonstrates that there is something clearly wrong with a product. Indeed, even Samsung’s main rivals Apple have not been immune to brand damaging incidents.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52

Trends Strategy Crisis Management Technology 52

5W PR

DECEMBER 4, 2018

The most important part of your PR and marketing is to make sure your brand messaging and voice is in tune with your brand’s identity. This is something worth discussing with your team on a regular basis to make sure everyone is working towards your brand identity sets the tone for your PR and marketing.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. What’s wrong with this crisis management approach?

Reputation 100

Reputation Brand Branding Ethics 100

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 74

Ethics Brand Branding Internal 74

NewsWhip

OCTOBER 20, 2021

There are, of course, times when engagement isn’t as important a metric. But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. .

Measurement 78

Measurement Media Crisis Crisis Management 78

NewsWhip

NOVEMBER 23, 2021

The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Of course, this does not mean every forum or platform, if the number of users is minuscule or it is not relevant for the topic being monitored. When do brands use real time media monitoring? Crisis management.

Media 78

Media Crisis Management Reputation Tools 78

Reputation Us

OCTOBER 22, 2020

The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line. Play offense not defense during a crisis. Take the digital courses at your pace. Is your business ready for the next crisis? MITIGATE REPUTATIONAL DAMAGE.

Reputation 78

Reputation Crisis Course Company 78

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Presspage

MAY 29, 2017

This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. To prevent crises like this from happening, you need to notice the red flags among existing policies and take them up with upper management. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79