Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly. Missed Opportunities to Expand your Content Opportunities.

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . Simplifies your Business. Enhances SEO. Until next time! Critical Mention.

Video 95

Video SEO Engineering Radio 95

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. Until next time!

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Also, be sure to keep those KPIs in mind when creating video marketing content.

Marketing 92

Marketing SEO Radio Video 92

Communications Conversations

FEBRUARY 2, 2018

I’ve been following along online all week to see what brands are up to. And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” I wrote about this fabulous piece of content marketing yesterday. Well written. Paul over the next few days.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Until next time!

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Doing so can positively influence search rankings and help move your brand higher on search results. Internal links should contain related content to the page site visitors are initially on. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Flatiron Communications

MAY 20, 2015

Q6) What’s the difference between sponsored content and native advertising? Q7) What are Periscope and Meerkat and what recent high profile sporting event offered a glimpse of their potential greatness and likely challenges? KNX Radio __. Q15) What’s all the hype with “content marketing?”

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. With its invention, people could listen to music, news and sports wherever and whenever they wanted.

Radio 40

Radio Mobile Media Sports 40

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Make your content identifiable by sticking to one or two font types for all your content. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Share Tweet Share. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

SEPTEMBER 10, 2019

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. We have put together five different ways you can improve your online reputation so you can help grow your brand. Maintain a Unified Brand Message. If you’re not sure where to get started, there’s no need to worry.

Reputation 60

Reputation Case Study Mobile eBook 60

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? SocialZoomFactor is a podcast created for business and marketing leaders. AskPat is a brand new, DAILY podcast.

Social Media 120

Social Media Marketing Pinterest Media 120