Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Engaging with other fans is part of the joy of following any sport. Priscilla is the marketing coordinator for Critical Mention.

How Earned Media Will Impact 2020 Elections

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Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising.

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. Publish Evergreen Content.

4 Skills All PR Pros Should Have

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PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. With its invention, people could listen to music, news and sports wherever and whenever they wanted. By inventing the transistor radio, Texas Instruments filled a need. Content is the coin of our information economy. Guest Post by Fay Shapiro.

How to Get Around Paywalls with Licensed Content

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One way they’ve done so is by limiting their content to the public through the use of media paywalls. Media Paywalls: Locked licensed news content that is only accessible through purchase or paid subscriptions. Unfortunately for them, many of today’s major news sources have these restrictions that limit media access, which means media professionals are limited to what kind of content they can share to their brand’s audiences. Licensed Content.

Top 10 Influential PR Businesses to Follow in 2020

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From tweets to blogs, many PR organizations publish great PR content. Values: Weber Shandwick’s core values involve bringing attention to companies through engagement, finding empathy and understanding in order to maintain respect, gathering a variety of perspectives to raise inclusion and delivering content that is always truthful. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Top 7 Communication Resources

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The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

20 Great Communications Quotes

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Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Content is fire. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

EKA: How Media Monitoring Aligns with Strategic Communications

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Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Who is EKA?

Why Earned Media is More Important Than Ever

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Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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Most Talked About 77th Golden Globe Nominations for 2020

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Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

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Why Video ‘Content is King’ in 2019

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We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train.

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7 Ways PR and Marketing Go Hand In Hand

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Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Improves Content Strategy.

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5 Reasons to Network Across all Social Media Sites

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PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. The more consumers visit your site, the more enter your marketing and sales funnels.

Cost Businesses Pay for Not Monitoring Media

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Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Missed Opportunities to Expand your Content Opportunities. Being able to learn what your audience is attracted to gives you the ability to generate engaging content that is tailored to your readers and followers. It opens the door to content inspiration and new marketing strategies.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are Jelly Marketing’s Core Values? How does Jelly Marketing use the Critical Mention platform?

Public Relations Holiday-Checklist

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Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand.

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5 Essential Marketing Practices

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Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. Audience identification is a must for successful marketing.

Are You Fully Promoting your Brand?

Critical Mention

However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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Must-Have Checklist: Marketing & Communications Strategy for 2020

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Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Understand How Online News Tracking Improves Businesses

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Tracking your coverage can help you expand your audience, analyze your content value and track your share of voice over long periods. With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Establishing publicity value is a PR and marketing pro’s best friend.

Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. . Priscilla is the marketing coordinator for Critical Mention.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Here are today’s top stories: Sports organizations and brand managers pay tribute to Kobe Bryant. Though a best practice in a tragedy such as this would be to shutter social media posts along with PR and marketing messages, “more than half of the [NBA’s] 30 teams were scheduled to play,” The New York Times reported. The growth of online content and marketing campaigns amid a decline for other media—including TV, radio and print newspapers.

5 SEO Strategies for 2020

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It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Internal links should contain related content to the page site visitors are initially on. URLS are most effective when they are clear, brief and related to the on-page content.

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How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Share your reviews and testimonials to bolster your marketing efforts. So share your earned media because it serves as an excellent marketing practice that naturally attracts and influences audiences across all mediums. . It also has an advantage over owned media in that your organization did not have to put in time to create the media content. Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics.

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Instagram - visually centered social media content that should capture people’s attention very quickly.

Must-Have Checklist: Managing Email Marketing

Critical Mention

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. The purpose of creating these lists is to send relevant emails to a targeted group of people that are most likely to engage with that specific email content.

10 Influencers Who Dominate Brand Promotion

Critical Mention

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share. Serena Williams.

Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Put yourself in your audience’s shoes when brainstorming content ideas.

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5 Ways to Improve your Online Reputation

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Next, try to deliver a single, consistent message through your content that expresses the benefits of your product or service. Doing so can help influence content ideas and strategies to make your content stand out above theirs. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer. Once you start generating content, you’ll start seeing an increase in online engagement.

Dos & Don’ts of Content Creation

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Getting started with content creation can take time. First, you have to decide where the content will be published. Make your content identifiable by sticking to one or two font types for all your content. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Leave white space in your content. Adjust your content so it proportionally fits the size of your design.

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Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

On the most recent episode of Chats with Chip, Terry Flannery , Vice President for Communication at American University, joined Chip to discuss communication and marketing departments in higher education. Chip and Terry’s conversation covers the importance and challenges of content strategy, audience targeted brand strategy, and the future of communication and marketing at universities. Because you have the marketing elements. Chats with Chip Media Bullseye Radio

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7 PR Blogs You Should Be Following

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PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Top 50 PR, Marketing & Social Media Podcasters to Follow


And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. Content Inc.

Top 10 PR Tips for Companies With Established Brands

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Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. Nonetheless, you have to make sure you do not overshare your company-specific content. It states that your company should publish 80% interesting, informational and educational content. It’s a top practice to share gathered broadcast media coverage from TV, radio, online news and social media industries alike.

Brand journalism: Why the faulty arguments must end

PR Daily

A recent article in Contently. It then supplied a handy graphic intended to define the important terms of content marketing: brand publishing. branded content, a.k.a. custom content. sponsored content. Contently recommends brand reporting. It''s not just Contently taking this stance. The wonderful Jill Golden published an article on LinkedIn called, Please Stop Calling Content Marketing Brand Journalism.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

He says Coca-Cola has repositioned itself as a “total beverage company” with products that include water, juice, juice drinks, tea, coffee, sports drinks and energy drinks as well as sodas. “At Ragan Consulting’s Justin Allen shares his top content types and video formats in our latest update from the consulting partners here at Ragan and PR Daily. Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.