Brand Content Marketing Measurement Report 
Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts. Best practices for reporting ROI.
Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Google has reportedly been rolling out this shift for years.
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Onclusive
JANUARY 10, 2018
With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.
The Proactive Report
DECEMBER 4, 2018
Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Why is this important? Isn’t it enough to discuss goals and have an unwritten strategy?
Cision
OCTOBER 5, 2016
But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook.
Contently - Strategy
NOVEMBER 3, 2021
When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.
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