Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7

Marketing 60

Marketing Comparison Viral Social Media 60

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We spend a long time exploring our target audience and our client’s brand to find the perfect match. • The brand’s “best self.”

Creativity 120

Creativity Comparison Consumer Examples 120

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. However, one thing is certain: No marketing strategy is complete without some form of paid social media.

Advertising 62

Advertising Advertising Social Media Strategy 62

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. 1) The Science of Viral Content. 1) The Science of Viral Content.

Marketing 64

Marketing Viral Survey Infographics 64

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 158

Tools Media Software Analysis 158

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz.

Tools 72

Tools Viral Engineering Comparison 72

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 25, 2016

Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks. Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

AUGUST 8, 2016

This is a pretty profound observation for marketing and communication professionals: these platforms that we perceive as a low-cost or high-tech means to communicate with a broad, targeted audience have actually become gatekeepers to these audiences. This extends to brands as well. Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. times every day.

Media 120

Media Viral Comparison Social Media 120