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3 Brands That Aced Real-Time Opportunities

Cision

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. Looking for inspiration? Salvation Army.

Brand 159
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Brand Image and Chatbots

5W PR

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78
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Top 5 NewsWhip features you may not know about

NewsWhip

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you, direct to your inbox. Ideal for daily briefings and quick situational awareness.

Viral 78
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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.

Brand 136
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The How and Why of PR Attribution

Onclusive

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Use topic segmentation to determine which topics to align with your brand. It’s important to know how your own blog content fares in comparison to earned or newswire content.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.