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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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How one podcast anchors a community-building campaign for nurses

PR Daily

Through storytelling, SHIFT hopes to lift up the voices of frontline health care workers who are often ignored or silenced. The decision to center the campaign on a podcast was based partially on the popularity of the format, but also on the storytelling power of digital audio.

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Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Communities are a source of resilience and support during trying and normal times, and every business should be engaging and interacting with their customers, particularly their regulars, like members of their family. What community means.

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. They also created an episode preview that could be shared on Facebook, Twitter and Instagram.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag. Social Media Storytelling

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. The social media platform has created a new account, @instagramforbusiness , to act as “a source of inspiration for the business community,” according to a company blog post. Today, we’re introducing the new @instagramforbusiness as a place to celebrate and inspire with unique stories from our business community. As a user, I hate seeing brand posts in my Instagram feed.

Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. Snapchat Stories also tend to be wordier than Instagram Stories. Humanize the storyteller or the outlet.

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.” ” With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Rule of thirds.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

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Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. Instagram offers new features to mark 10th anniversary. The social media app celebrated a decade of its users “pushing culture forward” with a thank-you note from Adam Mosseri, head of Instagram, as well as offering users different logos to use for the app, including Instagram’s classic Polaroid-inspired logo.

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. If you want to dip your toes in the Snapchat waters and need inspiration, here are 8 ways to regularly captivate your audience and inform them about your brand.

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. Companies are part of communities. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.” Oprah Winfrey posted an anguished cry on Instagram, stating that she can’t get rid of the image of the police officer’s knee on Floyd’s neck. View this post on Instagram.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.”. With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Instagram is as blank as a whiteboard.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. The Instagram Stories visuals tend to go one of three ways: They’re very simple and aesthetically pleasing.

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? Savvy communicators can outsource their content production to their audience and start to build that community that will be a crucial resource for their recovery post-crisis. Kaplan: The platform really depends on the brand and their demographics.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Why you should care: Chipotle’s effort can teach you a few best practices for loyalty programs: Make it easy, entice users with something they want, and tie it to your brand portfolio. A new music video from Justin Bieber and Quavo showcase the power of storytelling by racking up both views and donations for a good cause. Instagram introduces features to better tailor users’ feeds. — Instagram (@instagram) February 6, 2020.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

On July 3, Facebook, Instagram and WhatsApp also reported outages.) Here are today’s top stories: Study says Instagram influence is waning. A recent report by InfluencerDB reveals that average Instagram engagement (measured by an account’s “like follower ratio”) is declining, with engagement for those in the travel industry dropping 3.5% Related reading: Instagram enables marketers to boost influencers’ sponsored content.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. View this post on Instagram.

Retail 101

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. Though legal, the move can chafe content creators working on becoming influencers and attracting large brand deals.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

The social media platform has thrown its hat in the ring for disappearing content, following Snapchat, Instagram and Facebook. Though the search tool is fairly limited at launch, it will grow with additional topics that Instagram deems relevant.

3 ways to revitalize your Instagram feed

PR Daily

Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you. Here are three steps to help you update and improve your Instagram presence: 1. Instagram issues updates so frequently that Hootsuite’s AdEspresso and dozens of other blogs track them almost weekly. “It’s For example, her favorite new Instagram feature is its two-person, split-screen Live broadcast feature. “I

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. . Snap throws shade at Instagram. Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign. View this post on Instagram. View this post on Instagram.

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

PR Daily

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more. Here are today’s top stories: Instagram commits to ‘ensuring black voices are heard’. 4/ Our focus will start with Black community, but we’re also going to look at how we can better serve other underrepresented groups.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. income inequality was “significantly higher” in 2018 than in 2017, the federal agency says in its latest American Community Survey report. Is Instagram in danger of losing its coveted status as a top-flight social media platform? We asked how much you’re involved with your organization’s branding efforts.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Musa Tariq, global head of marketing for Airbnb Experiences, recently tweeted a suggestion to Facebook executives about changing an Instagram Stories sticker’s text to, “How can I help?”. I have a small request @instagram – how can we change the default text here, from “Ask me a question” to “How can I help?”. Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products. The brands are hoping to avoid scrutiny, with spokespeople downplaying the decision to remove talc from their product lines. The tech company has been vocal on social media about racial injustice, including Instagram posts from CEO Jeff Bezos.

Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools

prTini

I love Instagram. Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with influencers, conveying stories, and activating audiences. I recently spoke at FPRA’s Annual Conference, sharing 40+ examples, ideas, tips and tools to help brands take a fresh approach to Instagram. Humanize your brand.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? That person isn’t heading to your website, but to the Instagram-generated link and your profile.

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. View this post on Instagram. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.? ? Do you understand the black community is in pain?

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. A lot of brands try to do too much. For most brands, that’s definitely Facebook.

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Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

PR Daily

Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more. Good morning, PR pros: Netflix doesn’t have traditional advertisements, but with its dominance in the streaming TV marketplace, some brand managers are finding ways to partner up. Going into the new year, organizations must consider mood as they attempt to engage communities that might feel business leaders are leaving them behind.

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How to Use eBooks to Grow Your Authority

ReimaginePR

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. On the other hand, if you’re hoping to build community, free may be the way to go.

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