Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences. They even wear matching outfits in many posts.

Brand 55

Brand Branding Instagram Community 55

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Maintaining strong community engagement can lead satisfied customers to becoming brand advocates on their own socials as well.

Social Media 80

Social Media YouTube Instagram Trends 80

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Yes–our most popular Instagram post EVER was the shot of our St.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 66

Travel Tourism Storytelling Newspapers 66

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. It takes time to build a brand, a voice, etc. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. This can also be troubling to brands, since now there isn’t a “gatekeeper” to filter through the noise.

Social Media 227

Social Media Newspapers Reputation Community 227

prTini

SEPTEMBER 10, 2015

I love Instagram. Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with influencers, conveying stories, and activating audiences. Humanize your brand.

Instagram 28

Instagram Examples Tools Storytelling 28

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Be Interactive – Gen Z wants to be part of the conversation.

Social Media 52

Social Media Agency Media Mobile 52

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Instagram [link]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Instagram. What We Talked About on Growing Social New. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Pay for promotion on Facebook and Instagram. you may wonder.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? One of my favorite local Instagram campaigns is #onlyinmn. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. I still think it. . Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Karen Freberg

MAY 5, 2019

In Louisville, we are very fortunate to have many great companies, brands, agencies, and professionals in town who want to support and help the future generation of students in their careers. Of course, one of these events and brands that gets a lot of attention of course is the Kentucky Derby and Churchill Downs. I mean, A LOT.

Sports 62

Sports Social Media Course Instagram 62

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. “Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

SEPTEMBER 1, 2017

Tennessee: Consistent brand voice with visuals. I love what the Tennessee Volunteers are doing on social media, but if I had to choose one platform they are really excelling in, it’s their Instagram account. Oregon State: Branded content w/ fresh POV of uniform unveiling. Great longform storytelling.

Sports 45

Sports Social Media Trends Media 45

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Become the Storytelling Hero: Literally! Jennifer Lefkowitz in a session, photo via FPRA. Thank you!

Conference 40

Conference Crisis Community Crisis Communications 40

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. View this post on Instagram.

Community 69

Community Brand Branding Education 69