5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Instagram 78

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Why haven’t more brands made use of Instagram?

Instagram 120

Instagram Brand Branding Social Media 120

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

FEBRUARY 13, 2024

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. Implementing these polls can also foster a deeper connection with the audience, working toward community building goals.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video.

Instagram 62

Instagram Social Media Twitter B2C 62

Prohibition

AUGUST 25, 2022

Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

PR for Anyone

FEBRUARY 6, 2024

She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

Prohibition

SEPTEMBER 8, 2023

Instagram add comments to stories Instagram is once again testing a new update, allowing creators to share fan comments to Instagram stories to continue to engage with them. Meta explore paid versions It has been reported that Meta are exploring options to offer paid versions of both Facebook and Instagram.

Instagram 62

Instagram Social Media Privacy B2C 62

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users.

B2B 170

B2B How To Instagram Reddit 170

PR for Anyone

FEBRUARY 13, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. Find us on

Instagram 130

Instagram YouTube Travel LinkedIn 130

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Find us on

Instagram 130

Instagram YouTube LinkedIn System 130

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. They’re also looking for brands that set themselves apart through exceptional marketing and public relations efforts. Today, they continue their sophisticated brand voice through their slogan: “Performs.

Brand 88

Brand Branding Instagram Creativity 88

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences. They even wear matching outfits in many posts.

Brand 55

Brand Branding Instagram Community 55

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

FEBRUARY 13, 2023

One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Instagram launches native reel scheduling and new notes feature Instagram’s much anticipated native scheduling has finally been rolled out, allowing users with professional accounts to schedule posts and reels up to 75 days in advance!

Instagram 62

Instagram Social Media Twitter Media 62

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Fans, community leaders and disability advocates called her out for using the slang term for“spastic” and promoting ableist culture. A brand hit. It’s a watch-and-learn moment. Respond quickly.

Crisis 78

Crisis Brand Branding Case Study 78

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers.

Instagram 120

Instagram How To Trends Employee 120

Communications Conversations

SEPTEMBER 5, 2014

What are the two biggest challenges for brands just starting with Instagram? Find compelling visuals worth sharing that aren’t overly brand-focused. Building a community within the platform from scratch. Most brands don’t have a ton of Instagram-ready visuals just sitting around. Am I right?

Instagram 144

Instagram Community Tools Advertising 144

Agility PR Solutions

JULY 8, 2019

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Here are some essential steps to taking your Instagram engagement to the next level. Engagement slumps, however, are inevitable.

Instagram 90

Instagram Community Brand Branding 90

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Brand 114

Brand Branding Reputation LinkedIn 114

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

PR for Anyone

NOVEMBER 14, 2023

For her, sponsorships are a way of collaborating with businesses and brands to bring on different types of support to her projects. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses. Find us on

Instagram 130

Instagram YouTube LinkedIn Facebook 130

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Instagram launches 3D avatars and story likes. Facebook becomes the go to for customer services enquires and launches Facebook reels.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

MARCH 2, 2023

Instagram test a broadcast channel Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers. Read about this and more in our latest round-up below. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 90

Brand Branding Fashion YouTube 90