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How Big Data Will Modernize Your Crisis Communications Plan


For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. RELATED: Join us for our Leadership and Executive Communications Conference ]. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. Starbucks has showed that an aggressive communications plan is the only way to avoid extended controversy in today’s media landscape.


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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?"

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why? as tragic shootings continue to plague the nation’s communities. It’s crucial for corporate leaders to speak out on significant topics—and to communicate careful policies that back up those stances.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. CRISIS LEADERSHIP NETWORK.

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

Hello, communicators: The cast of NBC’s “The West Wing” is reuniting for a special episode aimed to promote voting in November’s presidential elections. Sports leagues postpone games, practices after Jacob Blake shooting. Other sports organizations soon followed the NBA’s lead.

The CrossFit PR mayhem

Doctor Spin

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Hello, communicators: If you’d like to eat your coffee rather than drink it, Post and Dunkin’ have a breakfast cereal for you: Grab a spoon this is not a drill! CRISIS LEADERSHIP BOARD. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Hello, communicators: . Sports are back. They’re not just Tweeting about one sport.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Hello, communicators: Google experienced an outage on Monday morning, which stopped users from accessing YouTube, Gmail, Google Drive or Google Classroom for roughly an hour until the company’s services were back online for many users after 8 a.m., CRISIS LEADERSHIP NETWORK.

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30 jobs in the PR and marketing world

PR Daily

The most exciting two minutes in sports” takes place this weekend. One notable, non-sports staple of the historic event is the attendees’ garb. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Marketing and communications manager—Palladium (New York). Internal communications manager—NetApp (California). Brand marketing coordinator—Nike (Oregon).

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer. It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. The Cleveland, Ohio Major League Baseball team said in its statement that it “fully recognizes [its] team name is among the most visible ways in which [it] connect[s] with the community”:

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. Not even an outstanding crisis communications campaign will substitute for being upfront when something is amiss. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. PR crisis? Also: Google’s tribute to B.B.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter: View this post on Instagram. Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. Though he mentioned Target’s crisis response, the focus remained on affected employees and consumers.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Cisco is seeking a communications manager for Japan in Tokyo. See what else we have in our weekly professional pickings: Corporate communications director—Entercom, parent company of (New York). Communications director—City of Austin (Texas). Sports marketing intern—Nike (Germany). Strategic communications team lead—HDR (North Carolina).

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Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era

PR Daily

Everything from career paths to work-life balance are up for grabs in this new reality and communicators are looking for guidance to put it all in perspective. So we checked in with Meredith Klein, director of PR, Walmart to see how it’s going for her and whether she has any career advice for communicators in the quarantine age. Klein: Communicate like it’s a lifeline. Communication is our connective tissue through all this. I grew up playing sports.

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Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”. 6, and there is only one mention of the design change on the brand’s Twitter feed: Excited to showcase our farmer-owners on our packaging! CRISIS LEADERSHIP BOARD.

PR crises that have defined 2019

PR Daily

There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . Have a crisis communications plan. Boeing and the 737 Max crisis. However, the crisis takes a special place on our list of 2019 crisis stories because of Boeing’s tone-deaf response to consumer concerns.

Season’s greetings from PR Daily

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. It’s because of you that our community is a place of hope, as well as humor, where colleagues hold each other to a high standard and share tips to help everyone grow in their career. For every story of brand mismanagement and crisis exacerbation, there are stories of writing delight and social media brilliance—all with a delicious snarky bite.

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2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. Stay alert for the ripple effects of this decision, which can serve as a reminder that no mattered how prepared your crisis strategy and business contingency plan are, it’s crucial to remain flexible and ready to pivot at a moment’s notice.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. The Verge reported : The reality is that no one is happy, according to Rod Breslau, an e-sports consultant and journalist. Don’t take content for granted, lest you lose access to influencers’ large, active communities. How do you feel about brands’ taking a stand on social issues?

Behind the Headlines With Josh Culling


There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Hello, communicators: Microsoft Outlook’s social media team recently asked its Twitter followers for their most interesting Outlook rule (automated systems or procedures meant to streamline common functions): What is your most interesting #Outlook rule and what is it used for?

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Good morning, PR pros: It’s not the death of a brand mascot , but H-E-B’s Super Bowl ad teaser has people talking over the chance to win a lifetime of groceries. as well as using a big opportunity to push an initiative, such as a branded app. Here are today’s top stories: Sports organizations and brand managers pay tribute to Kobe Bryant. Many organizations and brand managers shared tributes as well.

Combing the data behind Black Lives Matter messages

PR Daily

Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more. Brand managers chose to focus on racial injustice, police brutality and structural inequality, with many voicing support for the Black Lives Matter movement, a force that has been active in the U.S. Many brand managers and CEOs are speaking up—but what do the data say about how these messages are received?

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Hello, communicators: . On its website, the brand writes : . CRISIS LEADERSHIP BOARD.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Marketers who weren’t crowing about chicken took to Twitter to showcase examples of sandwiches within their brands. Why it matters: A “holiday” is an opportune time to stretch your humorous content skills (provided it fits with your brand voice) and find creative ways to take part in the conversation. Also, don’t make Chick-fil-A’s mistake and forget an elemental brand tenet—it’s closed on Sundays. How and why communicators should fight the ‘fake news’ scourge.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. s chief communicator. I think it is extremely positive for PR people,” she told the audience for Ragan Communications’ Future of Communications Conference in Chicago. The company has laid off staff and sold off storied publications such as Sports Illustrated, Fortune and Time.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. CRISIS LEADERSHIP BOARD. As sports are starting up again, are you tapping into conversations or partnerships?

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GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Hello, communicators: The COVID-19 surge is escalating across the U.S. Yahoo Sports wrote : The 4.5

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360. On Oct.

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

PR Daily

Hello, communicators: San Francisco is losing its 83-year-old Coca-Cola billboard as the beverage giant focuses on digital marketing strategies. It’s a story about reflection, growth, and community impact. CRISIS LEADERSHIP NETWORK.

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Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

Hello, communicators: Apple made a change to its face mask emoji, giving the image a more upbeat look. In fact, one could say that it’s sporting a familiar smile. Instead, communicate with them often and transparently. CRISIS LEADERSHIP NETWORK.

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

PR Daily

Hello, communicators: . What “real talk” have you seen from branded social media accounts? Learn more about how Merriam-Webster remains relevant in the digital age while staying true to its brand voice and values at Ragan’s Future of Communications Conference, Nov.

NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns

PR Daily

Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more. ” The changes will also help fund new “customer-inspired” owned brands in 2021, the company said.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. The gaming company gave back professional gamer Ng “Blitzchung” Wai Chung’s prize winnings and reduced his yearlong ban to a six-month suspension following intense backlash from its community. The post Brand managers gird for Calif.

NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

PR Daily

Hello, communicators: AP Stylebook has updated its race-related coverage guidance to include capitalizing “Black” when using it in a “racial, ethnic or cultural sense.” Communicators should also capitalize “Indigenous”: Like many news organizations, we now use uppercase Black as an adjective in a racial, ethnic or cultural sense: Black people, Black culture, Black colleges. Defund the police, defend Black communities! CRISIS LEADERSHIP BOARD.

NASCAR bans Confederate flag, Bon Apétit apologizes, and U.S. Soccer team allows players to kneel in protest

PR Daily

Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more. Hello, communicators: Twitter is testing a feature on Android that prompts users to open an article and read it before retweeting: Sharing an article can spark conversation, so you may want to read it before you Tweet it. CRISIS LEADERSHIP BOARD.

30 Social Media Ideas In 30 Minutes


I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications – how to prepare for or manage crisis communications via social media.

Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

PR Daily

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more. How are you working with your community to celebrate Halloween? Here’s how the report says each should be used: [RELATED: What does the future of communications look like? If any brand is going to be hurt, Toyota would probably be the most.”.