Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 85

Industry Report Brand Branding 85

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Support your strategy with automated reporting. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Agility PR Solutions

MARCH 25, 2024

New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand.

Brand 103

Brand Branding B2B Community 103

Agility PR Solutions

NOVEMBER 21, 2022

Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi.

Instagram 108

Instagram Social Media Report Brand 108

NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. It’s time to evaluate what’s happening. Evaluation: Understand the Issue As It’s Unfolding 1.

Brand 147

Brand Branding Crisis Exercises 147

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. See our snapshot report for more detail here. A brands reputation and values are becoming an ever-important factor for consumers.

Internal 195

Internal International Brand Branding 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers.

B2B 170

B2B Brand Branding Education 170

Agility PR Solutions

FEBRUARY 1, 2023

The firm’s new Digital Business Knowledge report provides valuable insights into […] The post Brands and businesses report improved operations and CX after digitization appeared first on Agility PR Solutions. The study also highlights the most significant tools and technologies digital businesses use.

Report 85

Report Brand Branding Study 85

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The post 2023 PR Opportunities For Ad Tech Brands appeared first on Crenshaw Communications.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

APRIL 1, 2024

A new research report from tech recruiting platform Built In, the 2024 State of the Talent Industry, affirms that tech hiring is the number one strategic priority […] The post 2024 state of tech talent: Online platforms and employer branding are top recruitment priorities appeared first on Agility PR Solutions.

Brand 98

Brand Branding Tools Report 98

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Agility PR Solutions

APRIL 23, 2024

Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis.

Consumer 92

Consumer Brand Branding Report 92

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 129

Brand Branding Film Insurance 129

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. If you do it right. Where can you make the most impact?

Reputation 195

Reputation Automotive Brand Branding 195

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Some of the top coverage included reporting that it was the first billion dollar movie directed solely by a woman, a ‘ Weird Barbie’ release , and the film crossing a billion dollars in revenue.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Brand Branding Hotels 146

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 95

B2B Brand Branding Marketing 95

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . But just last week, reporters discovered that Hockey Canada had transferred more than $7.1M For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

Brand 148

Brand Branding Sports Crisis 148

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Brand 364

Brand Branding Pitching Industry 364

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Brand Branding 78

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations. appeared first on Agility PR Solutions.

Consumer 112

Consumer Brand Branding Software 112

Agility PR Solutions

SEPTEMBER 13, 2023

In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime soon. Unsurprisingly then, the ever-increasing cost of a weekly […] The post 3 ways inflation is impacting food & drink brands appeared first on Agility PR Solutions.

Brand 103

Brand Branding Report Publicity 103

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Brand Branding 148

Onclusive

AUGUST 1, 2017

, and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Brand 231

Brand Branding Guidelines Journalism 231

Agility PR Solutions

JUNE 7, 2022

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. UK marketers report a 26 percent increase in conversion rates from real-time marketing. The post How to leverage real time marketing for your brand appeared first on Agility PR Solutions.

How To 154

How To Brand Branding Marketing 154

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Agility PR Solutions

MARCH 3, 2019

According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

Skype 124

Skype Report Brand Branding 124