This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brandmarketing with demand marketing tend to produce better results.
But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measurebrand health effectively and (almost) effortlessly.
Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?
What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. Because actually measuring it isnt as obvious as it seems.
Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.
PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.
In today’s crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is more compelling now than ever before. And that is where content marketing comes in. The pressure on public relations professionals has never exceeded delivering legitimate press coverage.
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.
The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts. How to establish benchmarks for your PR and content marketing efforts.
We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?
Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.
In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space.
Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. It reads more like a subreddit than a content marketing hub — and that’s why it works.
Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.
A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.
Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?
Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.
Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.
It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand.
Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.
Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.
Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Isn't it just a marketing thing? Enhance brand equity?
Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position.
Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. The benefits extend beyond just control.
Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.
Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? This is the power of brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?
Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.
If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” High probability means everyone is saying the same things. Let’s talk.
Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.
These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Build a positive brand image associated with environmental responsibility.
The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.
Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging.
The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Multi-Generational Marketing Campaigns PR campaigns that bridge generational gaps have shown particular effectiveness.
Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Crafting Compelling Content While adhering to regulations, alcohol brands can still create engaging and visually appealing content.
Personal branding stands as one of the most significant factors in executive success today. While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. His personal brand helps position Microsoft as an AI leader and attracts both customers and talent.
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.
Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.
Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content