Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

Measurement 153

Measurement Strategy Brand Branding 153

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. To achieve this, successful brands leverage the power of fintech storytelling. This strategic asset can help a brand tap into the customers’ emotions and win hearts.

Financial 81

Financial Real Estate Brand Branding 81

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […].

Measurement 148

Measurement Data Brand Branding 148

Agility PR Solutions

MAY 19, 2024

Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand visibility.

Brand 101

Brand Branding Resources Measurement 101

5W PR

AUGUST 2, 2024

The marketing landscape has evolved dramatically. Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. This strategic partnership offers a win-win situation, propelling both brands and influencers forward.

Brand 78

Brand Branding Advertising Advertising 78

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. A case in point is the brand S’well.

Measurement 88

Measurement Marketing Pharmaceuticals Social Media 88

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 122

Brand Branding Marketing B2B 122

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? How to establish benchmarks for your PR and content marketing efforts. How to establish benchmarks for your PR and content marketing efforts.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Retail 170

Retail Brand Branding Advertising 170

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Brand Branding 319

Prowly

MAY 31, 2023

PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. But what is share of voice exactly?

Brand 118

Brand Branding How To Measurement 118

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. Stronger campaign performance, a competitive edge, and increased brand health to name a few. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests.

Trends 195

Trends Marketing Analysis Leadership 195

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will. Do your SWOT.

Strategy 88

Strategy Brand Branding LinkedIn 88

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Social media marketing is quite honestly the most powerful marketing strategy any business, in any industry, can use to reach their customer base. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

JULY 11, 2023

Brand awareness is something all businesses strive for. After all, being well-known among your target audience can significantly boost your brand to the next level. In other words, not all brand awareness is positive. But there’s a difference between being famous and infamous.

Reputation 78

Reputation Measurement Brand Branding 78

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success.

Strategy 195

Strategy Marketing Measurement eBook 195

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling. Claire is both a Chartered PR and a Chartered Marketer.

Brand 98

Brand Branding Ethics International 98

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Agility PR Solutions

AUGUST 18, 2024

From a marketing POV, it provides evidence of the popularity or usability of a brand […] The post 6 ways to use social proof to build trust and boost sales—and how to measure the impact appeared first on Agility PR Solutions. If many people are doing something, it must be great, right?

Measurement 101

Measurement How To Brand Branding 101

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the process itself is not always straightforward.

Measurement 147

Measurement Strategy Brand Branding 147

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales.

Marketing 78

Marketing Engineering Advertising Advertising 78

Agility PR Solutions

JULY 20, 2021

The post Influencer marketing commandeers budget, but ROI tracking and measurement is way behind appeared first on Agility PR Solutions. The post Influencer marketing commandeers budget, but ROI tracking and measurement is way behind appeared first on Agility PR Solutions.

Measurement 166

Measurement Marketing Brand Branding 166

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Brands must follow strict quality control standards during manufacturing.

Consumer 88

Consumer Brand Branding Education 88

Awario

JUNE 3, 2020

Brand awareness is a term that’s hard to ignore for newcomer marketers and entrepreneurs. It seems to be everywhere, yet, it’s not that easy to understand and even harder to measure. In this article, we’ll break down the metrics behind brand awareness, and look at how to measure and increase them.

Measurement 78

Measurement How To Brand Branding 78

Agility PR Solutions

SEPTEMBER 19, 2021

Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce. Business communications, especially PR and marketing, also needed to adapt to customers’ […].

Brand 164

Brand Branding Measurement Communications 164

Agility PR Solutions

AUGUST 19, 2024

Digital marketing has now become a must-have strategy for every business aiming for a solid presence. However, the secret sauce that turns one-time buyers into loyal customers is […] The post 5 ways PR helps you generate loyal customers—and how to measure the impact appeared first on Agility PR Solutions.

Measurement 120

Measurement How To SEO Social Media 120

Agility PR Solutions

DECEMBER 2, 2019

Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands […].

Brand 109

Brand Branding Study Measurement 109