PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Connect with her on LinkedIn.

Brand 131

Brand Branding Film Insurance 131

Agility PR Solutions

JUNE 2, 2020

LinkedIn has always been looked at as a job search or recruiting tool. With 310 million monthly active users, you will be surprised to know that this platform offers ample potential to connect with media members, build a strong network and strengthen brand reputation. In reality, it’s a lot more than that.

LinkedIn 129

LinkedIn Strategy Reputation Tools 129

The Hoyt Organization

OCTOBER 9, 2023

Since its launch in 2003, LinkedIn has undergone many minor and major changes. LinkedIn attributes these transformations to its significant user growth, resulting in a surge in content creation. In case you missed the most recent ones, here’s a breakdown of the LinkedIn changes you need to know about.

LinkedIn 98

LinkedIn Video B2B System 98

wiredPRworks

OCTOBER 23, 2023

You’re on LinkedIn and you’re wondering if it’s worth it. How to unlock LinkedIn strategy secrets in 30 minutes or less? Here’s why and how you can book a strategy session with me, Barbara Rozgonyi, and start getting LinkedIn to work for you the way you want it to.

LinkedIn 52

LinkedIn Strategy How To Training 52

PR for Anyone

NOVEMBER 2, 2021

Whether you are an active user or not on LinkedIn, you want to make a great LinkedIn profile and optimize it so it works for you. The reason is because LinkedIn has such powerful “Google Juice” that when someone puts your name into Google, it’s very likely that your LinkedIn profile will come up as one of the first search results.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Brand 145

Brand Branding Banking Survey 145

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? The 3Cs of personal branding – competencies, character, and communication can help frame how individuals should and shouldn’t use AI.

Brand 99

Brand Branding Ethics Tools 99

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

Communications Conversations

MAY 11, 2022

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their Employer Brand–mostly because they have to! So, simply posting open positions on LinkedIn and Indeed ain’t gonna cut it anymore. But what a big opportunity for brands.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

wiredPRworks

SEPTEMBER 13, 2023

Influence Digest recently named Barbara Rozgonyi, a top LinkedIn expert strategy consultant, LinkedIn speaker, LinkedIn sales team trainer, and B2B marketing influencer to its list of top 2023 LinkedIn Experts in Charlotte, NC. Here’s the press release.

LinkedIn 52

LinkedIn B2B Strategy Brand 52

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. This dispute implies a potential shift in content creation strategies for TikTok marketers. Looking for the latest social media updates?

Instagram 62

Instagram LinkedIn Social Media Media 62

NewsWhip

OCTOBER 25, 2023

NewsWhip announces a new strategic partnership with LinkedIn to provide real-time insights from LinkedIn to journalists and comms professionals. From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn.

LinkedIn 97

LinkedIn Trends Company Reddit 97

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Social media marketing is quite honestly the most powerful marketing strategy any business, in any industry, can use to reach their customer base. Tall order? Bar none, forever and ever, amen, no hyperboles.

Social Media 177

Social Media Brand Branding Marketing 177

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

Communications Conversations

AUGUST 11, 2020

What’s our hash tag strategy? This particular author seems to think a lot of people are using them–on LinkedIn. This particular author seems to think a lot of people are using them–on LinkedIn. I thought I’d ask my LinkedIn community that exact question. ” Really? What about the masses?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. use LinkedIn at least once a month.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal.

Strategy 176

Strategy Meeting LinkedIn Communications 176

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

Prohibition

AUGUST 25, 2022

This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! LinkedIn to streamline recruitment. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

PRSay

OCTOBER 19, 2023

17 for the Strategies & Tactics Live broadcast on LinkedIn from PRSA’s ICON 2023 in Nashville, Tenn. I got to see, up-close, just how emotionally connected customers really are to our brand, which has been around since 1837.” You can watch the playback on LinkedIn here. She was the guest on Oct.

Social Media 94

Social Media Strategy Media Enterprise 94

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. A lot of content today, particularly from brands, is simply adding to the noise. that of the original company status update.

Social Media 67

Social Media Brand Branding Media 67

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher. Contribute.

Brand 114

Brand Branding Reputation LinkedIn 114

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. It’s all about that brand love.

Twitter 149

Twitter Company Brand Branding 149

Communications Conversations

JANUARY 20, 2022

However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). LinkedIn is just now testing social audio. What gives? Here’s why.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Prohibition

NOVEMBER 20, 2023

From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. LinkedIn has started testing AI accelerated ad campaigns Yet another AI update for LinkedIn, following its previous updates, LinkedIn will now be adding accelerated campaigns. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

DECEMBER 12, 2023

LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

Agility PR Solutions

SEPTEMBER 21, 2022

Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to get your name and brand out there. The post 5 tech-focused strategies that will boost your PR appeared first on Agility PR Solutions. Here are five of the most popular and effective ones: 1. You can […].

Strategy 91

Strategy LinkedIn Social Media Facebook 91

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Although more relevant for individual user profiles, it’s a great indication toward the continued move to a more visual platform, to guide your businesses 2023 LinkedIn strategy.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

NewsWhip

JULY 6, 2023

At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies for combating digital manipulation and highlight the critical role of real-time monitoring.

Social Media 78

Social Media Brand Branding Media 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323