Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

NOVEMBER 24, 2023

Your brand doesn’t exist in a vacuum. Every mention of your brand online, known as a ‘brand mention,’ plays a crucial role in shaping your reputation and visibility. Understanding and tracking these mentions could mean the difference between a thriving brand and one that’s struggling to capture attention.

Brand 104

Brand Branding How To Reputation 104

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Prowly

NOVEMBER 9, 2023

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Brand Branding How To 104

HMA Public Relations

SEPTEMBER 26, 2023

The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.

Brand 105

Brand Branding How To Marketing 105

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Think about what topic you are an expert on and then think about how it can help those watching. PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com.

Social Media 130

Social Media How To Brand Branding 130

Ronn Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 252

How To Brand Branding Energy 252

Agility PR Solutions

FEBRUARY 8, 2023

One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions.

Social Media 156

Social Media Brand Branding How To 156

Ronn Torossian

MAY 20, 2020

Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. The post When is a Brand Connecting or Pestering? An increasing number of consumers have now adopted and […]. appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Register for free for our webinar on July 15 at 1:00 pm EST. The post Why Message Optimization is Key to Brand Success appeared first on Onclusive.

Brand 370

Brand Branding SEO Engineering 370

Prowly

MAY 31, 2023

Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine. But what is share of voice exactly?

Brand 118

Brand Branding How To Measurement 118

Agility PR Solutions

JANUARY 21, 2024

If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management 110

Crisis Management Social Media Crisis Airlines 110

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Brand 88

Brand Branding How To Guidelines 88

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

JUNE 7, 2022

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. The post How to leverage real time marketing for your brand appeared first on Agility PR Solutions. One way to do this is through real time marketing or reacting to current events as they happen.

How To 155

How To Brand Branding Marketing 155

PR Fuel

MARCH 19, 2023

Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available. If you want to grow your business, you need to build a brand. Building a brand is much s.

Small Business 109

Small Business Brand Branding How To 109

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.

Brand 292

Brand Branding How To Social Media 292

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Prowly

SEPTEMBER 23, 2020

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. So, how […].

Reputation 210

Reputation Crisis Brand Branding 210

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

Prowly

NOVEMBER 1, 2020

It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The post How to Build a Simple PR Strategy For Your Brand? The power of PR is such that it can make or break your business. appeared first on Prowly Magazine.

Strategy 197

Strategy How To Brand Branding 197

Agility PR Solutions

FEBRUARY 18, 2024

Building a brand from the ground up is a rewarding yet challenging experience. When this happens, […] The post What happens to a brand in an exit strategy? When this happens, […] The post What happens to a brand in an exit strategy?

Strategy 105

Strategy Brand Branding How To 105

PRSay

JULY 6, 2021

So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward.

Brand 176

Brand Branding Employee How To 176

PR Fuel

FEBRUARY 25, 2023

Read More The post What Is Brand Safety, and How to Improve It? In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over.

Brand 108

Brand Branding How To Twitter 108

5W PR

JANUARY 29, 2023

One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships. Here’s how you can go about building these relationships to benefit your brand.

Brand 88

Brand Branding How To Social Media 88

Agility PR Solutions

APRIL 26, 2023

We’ll check out how exactly […] The post How to build an engaged community for your brand appeared first on Agility PR Solutions. It’s formally called an engaged community. And in this post, we will explore the concept of an engaged community in deep detail.

Community 86

Community How To Brand Branding 86