Expert insights. Personalized for you.
So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. RELATED: Keep your cool in a crisis with these 13 tips. Twitter is having a tough time controlling its message. MORE
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. MORE
More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. MORE
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says. MORE
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Appoint a crisis response leader. MORE
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. * MORE
In the midst of this crisis, and in the difficult transition to come, they provide an indispensable service to their organizations and their audiences. No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. MORE
Brand managers today face big challenges when it comes to social issues. A boycott hashtag with your brand’s name attached appears on social media, and the news goes viral. That might seem unfair, but this is the world we live in, and all brand reps should beware. MORE
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. Public Relations crisis MORE
How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. MORE
Dear brand manager on Twitter, I get it. They'll love it so much that they'll retweet it, and then we'll go viral. In my opinion, it's what brands should be providing followers on Twitter. The brand manager for @england is hardly the first or the last to do this. MORE
When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. MORE
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon. MORE
Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In the digital world, news goes viral almost instantly. MORE
A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. MORE
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee. MORE
As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. MORE
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. MORE
This is a crucial question for every company to consider, yet as crisis communication expert Gerard Braud recently shared with Ragan, far too many wait until the firestorm hits before determining who should do what. However, you don’t want too many cooks in the crisis kitchen. MORE
What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? MORE
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. Public Relations crisis MORE
A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Virality is relative. MORE
Would a partnership with some influencers help spread the word in a crisis? For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. MORE
As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Instead, Crisis Ready needed to be a book that people enjoyed reading. MORE
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Reactive PR is no longer solely the purview of crisis management. MORE
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. MORE
health care systems prepare for and manage the viral surge. This is the right thing to do during this crisis. The post Ideas for marketing telehealth in the COVID-19 crisis appeared first on PR Daily. MORE
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications. MORE
If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs. Crisis Ready. MORE
Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay. MORE
The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?"). MORE
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. MORE
The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment? MORE
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. MORE
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. MORE
Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis? MORE
American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral. MORE
Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Cheese responds to rumors after viral video appeared first on PR Daily. MORE
It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Attract millions to your brand with powerful visuals and new tools. ” MORE
What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. First off, what is a crisis? Domino’s. Houston Rockets. MORE
How compassionately conscious is your brand? The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. A culture of compassion requires consciousness. MORE
Brand Branding Crisis Viral 
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral.
PR Daily
OCTOBER 11, 2019
Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets. Brand managers voice support on #WorldMentalHealthDay.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Melissa Agnes
FEBRUARY 28, 2019
A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Virality is relative.
Agility PR Solutions
MARCH 30, 2020
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. Public Relations crisis
PR Daily
MAY 21, 2020
In the midst of this crisis, and in the difficult transition to come, they provide an indispensable service to their organizations and their audiences. No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum.
Cision
DECEMBER 4, 2017
As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.
|
Agility PR Solutions
MARCH 2, 2020
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. Public Relations crisis
PR Daily
JUNE 19, 2018
How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend.
PR Daily
OCTOBER 15, 2019
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.
PR Daily
OCTOBER 30, 2019
The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?").
PR Daily
SEPTEMBER 3, 2019
Would a partnership with some influencers help spread the word in a crisis? For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business.
|
|
PR Daily
FEBRUARY 14, 2019
Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Cheese responds to rumors after viral video appeared first on PR Daily.
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened.
PR Daily
APRIL 23, 2019
A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].
Melissa Agnes
FEBRUARY 6, 2018
As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Instead, Crisis Ready needed to be a book that people enjoyed reading.
PR Daily
DECEMBER 3, 2019
However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.
PR Daily
FEBRUARY 24, 2020
The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting. Wondering how to make your brand stick out in a crowded environment?
PR Daily
NOVEMBER 21, 2019
More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.
Melissa Agnes
MARCH 13, 2018
If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. This is what it means to be crisis ready. Crisis management is what happens once a negative event occurs. Crisis Ready.
PR Daily
MAY 13, 2020
This is a crucial question for every company to consider, yet as crisis communication expert Gerard Braud recently shared with Ragan, far too many wait until the firestorm hits before determining who should do what. However, you don’t want too many cooks in the crisis kitchen.
PR Daily
APRIL 9, 2015
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.
Melissa Agnes
SEPTEMBER 5, 2019
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *
PR Daily
APRIL 24, 2017
American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral.
PR Daily
FEBRUARY 16, 2015
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.
Melissa Agnes
OCTOBER 2, 2018
How compassionately conscious is your brand? The concept of compassionate business – and how it lends immeasurably to your brand’s invincibility. A culture of compassion requires consciousness.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications.
PR Daily
FEBRUARY 8, 2016
So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. RELATED: Keep your cool in a crisis with these 13 tips. Twitter is having a tough time controlling its message.
PR Daily
JULY 7, 2015
Dear brand manager on Twitter, I get it. They'll love it so much that they'll retweet it, and then we'll go viral. In my opinion, it's what brands should be providing followers on Twitter. The brand manager for @england is hardly the first or the last to do this.
ImPRessions - Crenshaw Communications
MAY 31, 2017
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. Appoint a crisis response leader.
The Stalwart Blog
APRIL 26, 2020
What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up?
PR Daily
AUGUST 7, 2019
Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?
PR Daily
APRIL 9, 2015
It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Attract millions to your brand with powerful visuals and new tools. ”
Shift Communications
APRIL 11, 2018
Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In the digital world, news goes viral almost instantly.
PR Daily
MAY 11, 2020
health care systems prepare for and manage the viral surge. This is the right thing to do during this crisis. The post Ideas for marketing telehealth in the COVID-19 crisis appeared first on PR Daily.
Critical Mention
OCTOBER 21, 2018
What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. First off, what is a crisis? Domino’s. Houston Rockets.
PR Daily
MAY 6, 2019
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.
PR Daily
MARCH 29, 2017
Brand managers today face big challenges when it comes to social issues. A boycott hashtag with your brand’s name attached appears on social media, and the news goes viral. That might seem unfair, but this is the world we live in, and all brand reps should beware.
Cision
MARCH 24, 2016
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf.
Cision
NOVEMBER 19, 2015
When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day.
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