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TikTok Trends for Lifestyle Brands to Use

5W PR

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

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Summer movies captured the public’s interest — and its money

NewsWhip

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. Comic book culture is alive and well. The hype around superhero movies is nothing short of constant in our society.

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The Whippie Awards: Best Brands on social in 2019

NewsWhip

Best Activation on a Viral Moment. While everyone looks forward to Spotify Wrapped and Google’s year end video inevitably tugs at heartstrings, another brand used viewing data to show us what we watched this year. The account is tapped into photography trends, street style and whatever is trending on the platform.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever. Here, we take a look at some of our, and the UK’s media, favourites.