Remove category product-news
article thumbnail

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Have a strong story to tell – both a founder story and a product or service “origin” story. How can they overcome them?

article thumbnail

How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). More Categories -> Facebook Categories. Books and literature.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When people share content, they become advocates for your ideas and products. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239
article thumbnail

Four Marketing Blunders That Will Cost You

5W PR

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

article thumbnail

How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103
article thumbnail

Five Productivity Tools for PR Pros

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100
article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Tracks include content strategy, core content concepts, future of content, and content management and measurement. These four September days are for you—the product manager, the creative marketer, the start-up founder. Dreamforce.