Behind the Headlines With Crenshaw Communications’ Marijane Funess
Cision
NOVEMBER 11, 2016
I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Have a strong story to tell – both a founder story and a product or service “origin” story. How can they overcome them?
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