Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Transportation Meeting Newspapers Media 99

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

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Pitching Journalism Video Advertising 174

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all.

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Media Newspapers Google Energy 196

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 72

Bianchi Biz Blog

NOVEMBER 6, 2023

She also very sweetly sent me a signed copy of her book on how to be empowered in the workplace as the underrepresented. I come from a creative writing background; I’m great at writing and editing, but before I took my job at Microwave Journal journalism hadn’t crossed my mind since working with my high school newspaper. Use people.

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Meeting Engineering Journalism Media 91

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

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Real Estate Video Report Twitter 214

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

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Meeting Automotive Media Transportation 81

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Manage your day and week with a calendar app.

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Meeting Writing Pitching Case Study 98

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

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SEO Software Resources Newspapers 100

Bianchi Biz Blog

DECEMBER 7, 2020

I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C. What advice do you have for PR people that want to pitch you?

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Automotive Report Meeting Transportation 56

Cision

JANUARY 28, 2016

But the newspaper climate has changed. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. I always thought I’d be… a newspaper reporter.

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Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. The best writers are usually the ones who are obsessed with the written word and love to read. Eliminate passive voice.

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Writing Publicity Newspapers Sports 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! We are always pitchable by PR people.

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Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

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Meeting Report Automotive Media 75

Bianchi Biz Blog

NOVEMBER 12, 2021

I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting. I have a habit of buying too many books or records before I’m caught up with what I already have, so I’m always trying to catch up.

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Automotive Meeting Report Media 52

Sword and the Script

MARCH 29, 2016

Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Years later, as a college student at Indiana University, he developed a course on comic books. They are using my money to teach our kids comic books?!”. ” “Zap!” ” and “Wham!”

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Television Course Newspapers Reputation 60

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

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Media Radio Newspapers Print 75

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

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Print Interviews Pitching Conference 120

PRSay

JUNE 18, 2019

How do you decide on updates to the book, and how frequently do you amend the online version? Writing in AP style means they’re speaking the language of the people they are pitching. Do you ever feel any added pressure editing a book for professionals who edit for a living and help foster journalistic excellence?

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Guidelines Writing Social Media Newspapers 152

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. Why is it – or why are they – important?

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Public Affairs Policies Pitching Hotels 120

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

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Big Data Data Education Internal 250

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. There’s a lot of America to see, and you have six episodes in a season.

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Storytelling Tourism Travel Local 60

Public Relations Sydney

AUGUST 18, 2014

Here are our five top tips for finding great PR story angles you can use to pitch to journalists. Brainstorm using the newspaper or trade journal. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click Buy the Book here www.UnknownToExpert.com.

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Survey Newspapers Course Journalism 82

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. Twitter A journalist’s.

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How To YouTube Pitching LinkedIn 121

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. My daily newspaper of choice is…newspaper? I always thought I’d be…a comic book artist. So when Blanc & Otus invited me to chat about “an idea” over a couple beers, I assumed they just wanted to bend my ear about some project they were cooking up.

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Newspapers Reddit Journalism Technology 120

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I would like to talk about the book that you authored, Maxim. So, what made you write this book?

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Newspapers Social Media Ethics Travel 52

Cision

FEBRUARY 17, 2016

For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. For every book you read about public relations, read three more about completely unrelated topics. My daily newspaper of choice is…The Washington Post. What advice do you have for those looking to begin a career in PR?

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Policies Internal International Public Affairs 120

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

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Content Marketing Marketing Engineering Advertising 40

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. I remember asking myself, “Does the client even look at these clip books?

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Measurement Comparison Analytics Agency 50

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send.

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Marketing Survey Study B2B 65

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? by Frank Strong. Nobody wins in a knock-down, drag-out fight.

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Crisis Communications Crisis Case Study Viral 60

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. The moral of this snarky story?

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Pitching Agency Exercises Newspapers 40

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. She wrote the rule book of the modern royal.

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Interviews Pinterest Privacy Film 60

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

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Interviews Publicity Technology Social Media 98

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books. We delivered brilliant exposure for the client. She realised the power of media.

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SEO Engineering Content Marketing Agency 120

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

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Media Relations Media Journalism Print 40