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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100
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Digital Image Tips

The Proactive Report

The Art of iPhone Photography is an excellent book to get you thinking about new ways to use your phone to take amazing pictures. Does your team need visual content training? . For more Digital PR Tips follow me in Twitter. Content Marketing Digital PR Tip Sheets digital images online PR phone photography'

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Self-Imploding Brands & Missed Trust Signals

Marketwired

One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR.

Brand 100
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40 PR tips that will super-charge your career

The Resolution Blog

This trends tool will help build out your campaign content & influencer insight in seconds. Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? We're in it! Or do they?

eBook 120
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Last Night a Blog Post Changed My Life

ZudePR

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

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PR Professional’s Guide to Content Marketing

5W PR

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.