ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends.

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Tools Radio Trends Pitching 232

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

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Measurement SEO Web Social Media 356

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media Database A robust media database powers another communications and PR cornerstone – media relations.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

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Radio Print Television Local 100

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Can pitching be taught or is it an “on the job” skills you need to develop? What constitutes a slam dunk pitch? A follow-up blog post by PR 2.0 And many more!

Media Relations 150

Media Relations Media Pitching Television 150

Ishmael's Corner

MARCH 24, 2015

Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It reminds me of the blogging market as a sphere of influence. Uncategorized radio outreach SEO VentureBeat visual storytelling'

Radio 60

Radio Storytelling SEO Engineering 60

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. Mika: Nail the elevator pitch. AirPR: You started your career in journalism.

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Interviews Radio Small Business Pitching 284

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Use media to land more media.

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Tools How To Publicity Interviews 130

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.

Radio 100

Radio Interviews Crisis Management Community 100

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

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Pitching Training Radio Media Training 52

5W PR

JANUARY 3, 2024

PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients. Pitching story ideas to journalists to secure media coverage. Building and maintaining relationships with media professionals and stakeholders.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Landis PR

MAY 17, 2021

Blog courtesy of Robin Carr, LCI. He has been on CNN and national public radio multiple times. What advice do you have for PR people who want to pitch you? The post Meet the Media – Warren Thayer appeared first on Landis PR. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer.

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Meeting Media Retail Radio 92

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Don’t overlook blogs. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

MARCH 3, 2020

Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform.

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Pitching Instagram Survey Data 78

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Deirdre Breakenridge

MARCH 8, 2017

How much importance do you place on Earned media (the “E” in the PESO model)? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. And much more!

Radio 170

Radio How To Community Storytelling 170

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Media Relations Media Print Newspapers 115

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Ohhh—heavens, yes!

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Interviews Skype Radio Pitching 71

Beyond PR

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Look Beyond the Email Pitch. Think Like a Journalist.

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Travel Pitching How To Print 52

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It takes time.

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Media Pitching Radio Newspapers 61

Beyond PR

APRIL 6, 2016

Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. Determine your scope.

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Pitching Media Radio Print 40

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Until next time! Critical Mention. SCHEDULE A DEMO.

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Healthcare Radio Sports Video 89

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Jump on now. Scoro manages all aspects of PR events.

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Tools Radio Data Instagram 147

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 2, 2020

By combining public relations and marketing, businesses get the most value out of their communication and media efforts. PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. So that’s why they call it earned media. But publicity is so great.

Advertising 130

Advertising Advertising Publicity YouTube 130

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean?

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Media Radio Newspapers Print 75

PR Fuel

JANUARY 17, 2022

In today’s blog, we show you how to distribute a press release, so you get the best value for your money. A press release that contains images is much more likely to be covered by the media than one that contains plain text. Check Your Media Contact List Before Sending Out Your PR. Let’s get started.

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Radio Local Writing Newspapers 105

PR Fuel

MARCH 22, 2022

Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Journalists receive hundreds of pitch emails daily.

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How To Guidelines Writing Pitching 101

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

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Media Journalism Reddit Local 41

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? Media coverage can be an important part of your promotional plan. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! It means it’s time to do the following: share your media success on your website. Please share in blog comments.

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Media Television Radio Newspapers 60