PR in High Definition

DECEMBER 1, 2022

As you’re browsing, the song playing on the radio drifts into your consciousness. Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? As PRs we need to be tactful in how we approach pitching.

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Pitching Local Radio Interviews 62

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.

Radio 100

Radio Interviews Crisis Management Community 100

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people in your newsletter, tell people on, you know, you can do a blog post about it. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. The post Pitching in a Pandemic COVID-19 PR Coronavirus Tips appeared first on wiredPRworks.

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Pitching Training Radio Media Training 52

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. What constitutes a slam dunk pitch?

Media Relations 150

Media Relations Media Pitching Television 150

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Roshini Rajkumar, WCCO Radio. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Instead, says Rajkumar, customize your pitch to her.

Interviews 71

Interviews Skype Radio Pitching 71

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. A follow-up blog post by PR 2.0 Is PR Right for me?”

Radio 170

Radio How To Community Storytelling 170

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. It allows you to not only develop compelling outreach strategies, but also create more impactful pitch lists and target media lists.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals. But as the digital landscape evolved, so did PR. Digital PR emerged as an extension of traditional PR, incorporating new platforms and tactics.

Digital PR 83

Digital PR SEO Engineering eBook 83

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

The Proactive Report

MAY 27, 2017

Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to. Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc.

Media Relations 127

Media Relations Media Newspapers Radio 127

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound.

Engineering 383

Engineering System Hotels Television 383

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Elevate your Pitch Game. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Marketing 89

Marketing eBook Pitching Radio 89

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release.

How To 96

How To Guidelines Writing Pitching 96

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.

Advertising 130

Advertising Advertising Publicity YouTube 130

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Landis PR

MAY 17, 2021

Blog courtesy of Robin Carr, LCI. He has been on CNN and national public radio multiple times. What advice do you have for PR people who want to pitch you? Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. Landis Communications Inc.’s Decide, honestly, if it’s a fit.

Meeting 92

Meeting Media Retail Radio 92

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Even better, audiences are typically more targeted and engaged than in television and radio markets. Don’t overlook blogs. Blogs are easy to share.

Media Relations 106

Media Relations Publicity Media Blogging 106

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. So how do I pitch on behalf of my clients?

Media 61

Media Pitching Radio Newspapers 61

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. The post Holiday PR: Too Late to Catch the Polar Express?

Survey 60

Survey Enterprise Radio Print 60

Critical Mention

DECEMBER 20, 2019

Publish newsworthy articles, press releases and blog posts. Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Doing so will help turn earned coverage into endorsements. Until next time!

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Brand Branding How To Media 103

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 88

Small Business Community Local Social Media 88

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I get to know what individual journalists might need and prefer, and tend to send them personalised media pitches which could help them in their jobs. and so much more. That makes me smile.

Newspapers 60

Newspapers Pitching Radio Web 60

Barokas

OCTOBER 20, 2017

Based on our in-house experience pitching podcasts for our clients, the initial process starts out the same – understand your story, identify target media and craft concise, personal pitches for each of those decision makers. Freakonomics Radio. TED Radio Hour. Turns out it isn’t all that tricky. Dear Sugars. Stranglers.

Radio 68

Radio Pitching Interviews Report 68

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Prakkypedia

MAY 31, 2015

save your media coverage to mention during public presentations and pitches for work. use that media coverage within a blog post on the topic. If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. Please share in blog comments.

Media 60

Media Television Radio Newspapers 60

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. There you define your stories, your media pitches and what separates you from the others in your field. Try and come up with a number of different pitch and story ideas. . Be sure and subscribe to our blog as well!

Publicity 45

Publicity Construction Television Radio 45

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Use your TV and radio appearances and magazine and newspaper articles to land other media. Actively use your coverage in your pitches and presentations. . Coverage Leads to Coverage.

Marketing 40

Marketing Radio Interviews Newspapers 40

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. Minnesota Business , Steve LeBeau (right).

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Interviews Radio Journalism Newspapers 48